TREASURE HUNT OF ARCHITECTURALLY SIGNIFICANT HOMES SUNDAY, NOV 18 (12-4PM)
Nov 14, 2012

PRESS RELEASE

Realogics Sotheby’s International Realty (RSIR) today announced an open house of distinctive properties designed by noted architects will be hosted on Sunday, November 18th between 12pm and 4pm. More than a dozen homes will be on tour for prospective buyers, brokers and design aficionados and others will be viewable online or by private appointment.

"The Pacific Northwest generated many famous architects and a treasure trove of sought-after residences,” said Stacy Jones, Owner and Vice President of RSIR. “This tour provides consumers a unique opportunity to experience many of the region’s most compelling properties and at an equally compelling time in the market cycle.."

HARVARD & HIGHLAND LUXURY CONDOMINIUMS IS SOLD OUT
Sep 27, 2012

PRESS RELEASE

The final home at Harvard & Highland, a new 38-unit luxury condominium development built in Capitol Hill’s Harvard-Belmont Landmark District, has been sold. Penthouse #8 – a 2,363-sq. ft. two bedroom, two and a half bathroom plus den and media room was offered for sale at $1,890,000 and is now pending on the Northwest Multiple Listing Service.

"We’re very proud of our accomplishments at Harvard & Highland,” said Melissa Camp, the Community Sales Director and a broker within the Seattle-based real estate brokerage firm. “This community is in fact a once-in-a-city opportunity and this sale is a sign of the times becasue there are no comparable developments in the pipeline."

"AFFORDABLE AND ACCESSIBLE WATERFRONT"- NORMANDY PARK LISTING ARRAYED AS KING COUNTY’S BEST VALUE IN THE ACTIVE PRICE SEGMENT BELOW $2 MILLION
May 16, 2012

PRESS RELEASE

Open House on May 19 to Draw Brokers and Homebuyers with Creative Luxury Car Show and Market Research

Broker representatives at Realogics Sotheby's International Realty are hosting a unique open house event at 17845 Normandy Terrace SW in Normandy Park, WA on May 19 (2-6pm) to attract brokers and prospective homebuyers. And in a unique twist, the event hosts have partnered with Ferrari of Seattle and Maserati of Seattle to bring attention to "sexy commute" times to downtown Seattle compared with other waterfront homes in this price point. A public open house event will follow on Sunday (1-4pm).

"Most consumers look to the Eastside for waterfront under $2 million and it's my job to make Normandy Park top of mind with this fun and informative event," says Irene Pappas, a Managing Broker with Realogics Sotheby's International Realty. "Our research helps to illustrate the comparative values in this popular price point and also brings into question commute times to downtown Seattle. With recent tolling on the Eastside, rising fuel costs and traffic back-ups homebuyers must consider the impact to their schedule, lifestyle and pocketbook. Normandy Park is a hidden gem for waterfront and it's less than 15 minutes to downtown Seattle without tolls."

SOTHEBY'S ART AUCTION HOUSE HOSTS PRIVATE VALUATION EVENT IN SEATTLE – AN INVITATION TO CONSIGN CHINESE WORKS OF ART
May 1, 2012

PRESS RELEASE

Realogics Sotheby’s International Realty, Downtown Seattle’s Leading Luxury Real Estate Firm will host Sotheby's Vice-Chairman of Asian Art, Henry Howard-Sneyd, for a private valuation of Chinese Works of Art at an event open to the public on May 3.

"China has emerged as the largest consumer in the world for luxury goods and high-priced artworks. Since Sotheby's held its first auction of Chinese Art in London in 1922, the department has gone from strength to strength, with sales held twice yearly in four salerooms: London, New York, Hong Kong and Paris. A robust, global category, Chinese Ceramics & Works of Art sales have attracted as many as 1,200 bidders from 47 countries in recent seasons. Collectors have spent more than $1.1 billion on Chinese Ceramics & Works of Art at Sotheby’s during the past five years."

GLOBAL REALTY OPENS “LUXURY LOUNGE” AT 2012 TASTE WASHINGTON EVENT! MARCH 31 & APRIL 1
March 30, 2012

PRESS RELEASE

Venue Will Host 200+ Listings, Dynamic Presentations and Debut New COLLECTION Magazine

Executives at Realogics Sotheby's International Realty, the Pacific Northwest's preeminent global real estate network, released plans today for their Luxury Lounge – a centerpiece to the 2012 Taste Washington! event being held at CenturyLink Event Center on March 31 and April 1. The 20X40 foot showroom will display more than 200 property listings; play host to a series of presentations on topics related to real estate; and will help the firm distribute 4,000+ copies of their published COLLECTION magazine found here: DOWNLOAD COLLECTION

"We are thrilled to be invited as the exclusive real estate partner for this year's Taste Washington!," said Dean Jones, Principal and owner of Realogics Sotheby's International Realty. "Like the fine food and wine being offered, we feel the increasingly positive market fundamentals and our extraordinary property listings create the perfect pairing for homebuyers ready to make a move. We look forward to hosting thousands of guest within our state-of-the-art Luxury Lounge. Our brokers will help consumers explore their next address – be that around the corner or around the globe."

GLOBAL REALTY ADDS VANCE ANTHONY HILL TO BROKER ROSTER; AUGMENTS MARKETING TEAM
March 30, 2012

PRESS RELEASE

Relocating Broker a Catalyst for Pacific Northwest LUXE Event Drawing 300+ Luxury Brokers

Executives at Realogics Sotheby's International Realty announced today the addition of Vance Anthony Hill to their expanding roster of brokers within the Seattle-based global realty network. Mr. Hill was acknowledged as being the primary catalyst for the region's first annual LUXE real estate symposium, which drew more than 300 luxury brokers from around the Pacific Northwest and beyond. The esteemed industry panelists included local experts and celebrity broker and special guest Josh Altman of BRAVO's hit show "Million Dollar Listing – LA".

"Like many industry guests that were in attendance, I was very impressed with Vance for assembling more than 300 of the region's top real estate professionals for such an informative and timely networking event," said Stacy Jones, Vice President and owner of Realogics Sotheby's International Realty. "This is precisely the kind of vision and execution that defines our brand. We're very pleased that Vance has chosen to expand his business as a broker within our global realty network. We look forward to more events and promotions that celebrate our extraordinary marketplace."

NEW EXECUTIVE TEAM MEMBERS ADDED AT GLOBAL REALTY TO SERVICE THE PACIFIC NORTHWEST
March 1, 2012

PRESS RELEASE

Seattle‐Based Brokerage Firm Positions to Capture Budding Resale Activity; Grow Broker Roster

Executives at Realogics Sotheby's International Realty (RSIR) announced recent organizational restructuring today with several new appointments.

Chad Zinda has been hired as Director of Sales and Designated Broker.  Mr. Zinda joins the firm with more than 20 years of experience in professional development, most of which was in real estate as an active broker and a manager of several larger brokerage offices in the Seattle area.   He is recognized as a certified sales trainer, with a passion to "build better brokers".  He will oversee all RSIR brokerage operations.  Zinda says, "Despite a very challenging market, I'm impressed with what Realogics Sotheby's International Realty has accomplished in just two years, and I'm thrilled to build upon the momentum of this dynamic team.  I'm confident that our global brand, aligned business model, and collective sales results will differentiate us to new brokers and to our clients alike."

SOTHEBY’S INTERNATIONAL REALTY BRAND LAUNCHES YOUTUBE CHANNEL
December 16, 2011

PRESS RELEASE

New Video Pilot Promotes Lifestyles, In‐City Developments and Bainbridge Island Listings

Sotheby's International Realty Affiliates LLC announced the launch of its official YouTube channel, which was designed to house unique property and destination videos from its network's nearly 600 offices worldwide.  Seattle's global real estate brokerage, Realogics Sotheby's International Realty simultaneously released a new video series promoting local properties and lifestyles as hosted by "Where Else?" – a featured program on Alaska Airlines in‐flight entertainment system that will also be distributed on YouTube and other online media channels.

"We're very proud to be representing such significant properties and present them in a significant way through video distribution," says Stacy Jones, Owner and Vice President of Realogics Sotheby's International Realty.  "When it comes to consumers, the curb-side appraisal of yesteryear may not happen if your listing doesn't pass the armchair appraisal of today – more than 90% of all real estate transactions originate from online exploration.  Dynamic videos provide our brokers an unparalleled medium to convey the emotion and opportunity of a particular property vs. static imagery and copy alone."

SEATTLE OFFICE EXPANDS, APPOINTS SEAN NIELSEN AS ASSOCIATE BROKER
December 1, 2011

PRESS RELEASE

Global Realty Commands Top Market Share for In-City Condominium Sales; Positions for Resale Market

Executives at Realogics Sotheby's International Realty have appointed Sean Nielsen as the newest Associate Broker in the expanding downtown Seattle branch office. Nielsen specializes in relocating clients from suburban homes to condominiums in the city, an increasing market trend as greater liquidity returns to the local housing market.

"Sean has demonstrated the capability to not just survive but thrive as a successful broker during the housing correction," says Stacy Jones, Owner and Vice President of Realogics Sotheby's International Realty. "As the market improves, he will be well positioned within our Brand to build market share for his business and for our collective brokerage. Sean will also expand his reach to represent buyers and sellers out-of-state as he leverages our expansive global realty network."

BAINBRIDGE ISLAND OFFICE EXPANDS, KRISTI NELSON JOINS AS BROKER
November 2, 2011

PRESS RELEASE

Global Realty Positions for Improving Housing Market Locally; Second Home Sales in Resort Markets

Executives at Realogics Sotheby's International Realty welcomed Kristi Nelson as the newest Broker and a Foundation Member of the expanding Bainbridge Island branch office.

"Kristi's established network, experience with new construction marketing and her passion for travel complements our services here on the island and well beyond," says Founding Director, Dennis Paige of Realogics Sotheby's International Realty. "We anticipate great success for Kristi and further growth at our Bainbridge Island office as the local and resort markets continue to recover."

THE ENDLESS SUMMER EVENT – MYTHS AND FACTS ABOUT HOMEOWNERSHIP IN MEXICO
October 6, 2011

PRESS RELEASE

Sponsors Promote Benefits of Living in South Baja California, Mexico; Highlight Buying Trends of Americans

Wondering how to extend your summer in a safe, affordable paradise?   Looking to diversify your real estate portfolio while enjoying the investment?  Realogics Sotheby's International Realty and SpotlightSeattle.com are hosting two Seattle‐area events on October 11 and 12 to outline the emerging trends of Americans buying primary and part‐time homes south of the border. Representatives from CostaBaja, a new, 550‐acre resort in La Paz, Mexico will present residential opportunities (ready to deliver) and offer ten complimentary three night, four day "try before you buy" experiences for qualified consumers.

"Thousands of US citizens are redefining their American Dream south of the border already," says Tom Kelly, an author of several books about living in Mexico and the host of KIRO 97.3 FM's "Real Estate Today" show. "It's a cost-effective, highly attractive lifestyle alternative be it part time or full time; for investment or for retirement.   Some 10,000 baby‐boomers each day are turning 65 and consider how and where they want to live."

PENTHOUSE PROMOTION SHOWCASES SEATTLE’S PINNACLE RESIDENTIAL OFFERINGS
July 25, 2011

PRESS RELEASE

A Collection of Unique Residences and Market Data is Arrayed for Brokers, Homebuyers and Visitors

Executives at Realogics Sotheby's International Realty unveiled a property showcase of the Seattle area's most exclusive condominium and town home offerings on the market. A progressive open house for brokers is being hosted tomorrow on Tuesday, July 26 from 3pm to 6pm. Each property listing and relevant market data is arrayed online at RealogicsSothebysRealty.com/Penthouses.

"It's peak season to present luxury homes in downtown Seattle as many locals and visitors are experiencing the allure of our world-class city," says Dean Jones, Principal of Realogics Sotheby's International Realty. "We've noted a steady increase of property inquiries from buyers around the corner and around the globe. We hope to add these fine properties to our growing list of sold listings so far this year."

IRA SEMINAR ARRAYS RETIREMENT PLANS WITH IN‐CITY HOUSING MARKET GROWTH  
June 24, 2011

PRESS RELEASE

Syndicated Real Estate Columnist Tom Kelly Joins Panel of Experts in Complimentary Symposium on June 28

Executives at Realogics Sotheby's International Realty announced today that a planned seminar on leveraging IRA's (Individual Retirement Accounts) for investing in downtown’s opportunistic real estate market will be opened to the public and real estate brokers.  A panel of experts has been assembled to explore myths and facts with using IRA's for income property, to discuss available financing options and the review the overall housing marketing in downtown Seattle.

"We recognize there's a growing opportunity for pre-retirees to take advantage of today's real estate opportunities by purchasing condominiums, renting them out with positive cash flow and then either holding them as an income property in their IRA or redeeming that asset as either a principal residence or second home in the future," said Dean Jones, Principal of Realogics Sotheby's International Realty.  "The stars may be aligned downtown.  We're bringing in leading opinions to explore this investment strategy and welcome interested consumers and real estate brokers to view the interactive presentation and join the panel discussion."

LUXURY CONDOMINIUM SALES ABOVE $1 MILLION RISE 177% IN KING COUNTY DURING Q1-2011
April 5, 2011

PRESS RELEASE

Increased Liquidity, Improving Consumer Confidence and Positive In-Migration Propels Trend

Principals at Realogics Sotheby's International Realty released analysis today that illustrates a significant rise in condominium sales valued at more than $1 million in King County. According to data obtained from the Northwest Multiple Listing Service, buyers closed on 23 such homes during the first three months of 2011 compared with just 13 in 2010. This volume of luxury condominium sales nearly matches the rate in 2007 when the housing market peaked in Seattle. Further analysis indicates another 13 homes are currently pending – a signal that a trend for luxury sales may actually be accelerating, suggests Dean Jones, Owner of Realogics Sotheby's International Realty.

"There’s greater liquidity in the market now because contingent homebuyers that needed to sell a home to buy a condo are finding success, mortgage financing has loosened up for qualified buyers and an improving economic outlook has brought many buyers back from the sidelines," says Jones. "There’s also an increase in demand from out-of-state buyers who are purchasing for business, for lifestyle or both."

REALOGICS SOTHEBY'S INTERNATIONAL REALTY BROADENS MARKET COVERAGE DURING INAUGURAL YEAR
February 24, 2011

PRESS RELEASE

Brokerage Opened Two Offices, Grows Resale Division and Leveraged International Realty Network

"Since opening for business as Realogics Sotheby’s International Realty on February 23, 2010, the firm has doubled its roster of brokers, earned several high-profile project accounts and opened branch offices in Belltown and on Bainbridge Island. The brokerage participated in approximately $120 million in real estate transactions during the past year representing all price points including record sales in both condominium and single-family categories in Seattle.

"We’re honored to have joined the local real estate community while providing global visibility to Seattle-area properties," said Stacy Jones, a Principal of Realogics Sotheby’s International Realty, "We sense the housing market will stabilize in 2011, helped in part by a noted rise in relocating buyers from out-of-state or internationally. We’re planning to grow considerably this year as we recruit new brokers and explore strategic acquisitions."

SOTHEBY'S INTERNATIONAL REALTY BRAND CELEBRATES WORLDWIDE NETWORK GROWTH IN 2010
February 17, 2011

REALOGY

" Sotheby’s International Realty Affiliates LLC today announced that it grew both the office and agent count within its global network by 11 percent in 2010, ending the year with 11,700 sales associates located in more than 550 offices in 44 countries and territories worldwide.

"In addition to our office growth, the Sotheby’s International Realty brand also proudly grew our network by more than 1,100 sales associates in 2010, demonstrating the appeal of our luxury real estate brand and what we offer those brokers and sales professionals who are part of our international system," said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC.

"Last year we achieved our primary domestic growth plans by gaining a presence in several key California markets as well as Dallas, Texas, and Naples, Florida," added Good. "We also achieved critical international objectives with the signing of new master franchise agreements for the United Kingdom, Japan, Hong Kong and Sweden. We recognize that consumers are seeing the value that luxury real estate represents as part of a long-term strategy for growing wealth. In fact, the average sales price increased by more than 15 percent in 2010 for our U.S. brokers, including both our independently owned and operated network members as well as Realogy’s company-owned offices. Our goal for 2011 is to continue to expand our network in key luxury markets worldwide and to build on the valuable tools and resources that we provide to our brokers, their sales associates and consumers."

The Sotheby’s International Realty® brand added 15 new residential real estate brokerage firms to its network across 13 states in 2010: Indiana, New Hampshire, Washington, Tennessee, New York, Georgia, Illinois, Ohio, California, Florida, Texas, Michigan and Kentucky. In addition, 18 existing Sotheby’s International Realty affiliates opened new offices to better serve their current markets or expand into new markets."

MORE RENTERS, FEWER OWNERS MAY BE LONG-TERM PUGET SOUND TREND
Feburary 4, 2011

Puget Sound Business Journal
By Jeanne Lang Jones

"We sense buyers who were playing ‘wait-and-see’ are coming to terms with the market," said Dean Jones, a marketing consulting and president of Realogics Inc., and a principal at Realogics Sotheby’s International Realty, of Seattle.

"A year or two ago there were a lot of reasons not to buy but, as we look out today, that list is much shorter."

REALOGICS SOTHEBY'S INTERNATIONAL
February 3, 2011

DAILY JOURNAL OF COMMERCE

"Seattle-based Realogics Sotheby's International Realty opened a brokerage at 271 Madison St. on Bainbridge Island. Dennis Paige, a longtime island resident and real estate broker, is managing director of the branch with co-founding directors Dean and Stacy Jones, franchise owners. Since establishing a franchise in the Sotheby's International Realty network last year, the company has grown to more than 30 agents.

UP TO 40% OFF OLIVE 8 PRICES
January 11, 2011

DAILY JOURNAL OF COMMERCE

"Dean Jones of Realogics said that since his company took over marketing and sales, 10 units have sold. "It's a sign we have hopefully found the market," he said, adding that a total of 107 sales hav e recorded with more closings pending."

PRICE DROP EXPECTED FOR OLIVE 8 CONDOS
December 28, 2010

DAILY JOURNAL OF COMMERCE

"The market is getting a little easier to figure out,q said Jones. "I think those buyers are there. The price has to be right."

In a press release, RC Hedreen Chairman Dick Hedreen said that after the auction his company restructured the construction debt with US Bank. "We've eliminated many of the pressures that we faced so it's now time to realign values for today's market."

There's a finite supply of new construction condos in downtown Seattle because no new developments have broken ground since the credit crunch in 2007. Meanwhile, some condo projects reverted to apartments, reducing inventory.

Jones said there are fewer than 450 unsold new condos in the city center, and most forecasters agree it could be years before any new condos are developed.

"I'm confident that our business philosophy will make perfect sense to those home buyers that have been waiting on the sidelines for an opportunity," said Hedreen, who added that Olive 8's available inventory starts on the 27th floor of the 39-story building."

BEYOND GIFTS, MORE HOMES MAKE ROOM FOR WRAPPING
December 23, 2010

WSJ.com
By Miriam Gottfried

"Dean Jones, owner of Realogics Sotheby's International Realty Seattle, recently encountered a wrapping room for the first time in a 14,000 square-foot waterfront estate he is showing on Mercer Island, near Seattle.

The house, listed at $28.8 million, was designed for a family with four kids. In addition to the in-home movie theater and kitchen with three sinks and two Sub-Zero refrigerators, there's a wrapping room.

"I've seen in custom homes a greater willingness to personalize," says Mr. Jones.

"If you're a mom who does a lot of charity work and entertaining, it would make sense to have a wrapping room, just like having a workout room makes sense for someone who likes to exercise regularly. It's all about integrating lifestyle into the design of your home."

PUGET SOUND CONDOS TO RENTALS, THEN BACK: TURBULENT MARKET
November 5, 2010

Puget Sound Business Journal
By Jeanne Lang Jones

"It makes sense that the most likely projects to revert to condos will be the ones intentionally set up as condos," said Dean Jones, CEO of real estate consulting firm Realogics Inc. and president and owner of Realogics Sotheby’s International Realty.

"But it depends on who’s making the decision," he added. Some institutional owners, such as real estate investment trusts, may be more inclined to hold onto the properties as rentals, Jones said."

FOUR SEASONS PENTHOUSE SELLS: $7.2M
October 8, 2010

Puget Sound Business Journal
By Jeanne Lang Jones

"Realogics picked up representation of the Four Seasons Private Residences in August, partly because of the firm’s exposure to foreign buyers who have been displaying interest in high-end properties in the U.S., said Realogics principal Dean Jones.

"A large reason why we associated with Sotheby’s was to optimize our client listings for the international and interstate audience," he said."

SOTHEBY'S OPENS SHOP IN SEATTLE
July 26, 2010

THE SEATTLE TIMES

"New brokerage Realogics Sotheby's International Realty has opened a storefront in Seattle's Belltown neighborhood. . It's a sales office, managing member Dean Jones acknowledges, but he also calls it a "resource center" for people interested in properties not just in Seattle, but around the globe.

Jones, president and CEO of new-construction condo marketing firm Realogics, got the exclusive rights for Sotheby's franchise in Seattle and moved into the full-service brokerage business in February.

Sotheby's has 500 offices in 38 countries. The store will showcase not only local listings, but homes in popular resort and second-home destinations, Jones said.

REALOGICS: "IN-CITY HOUSING DEMAND TRENDS DIRECTIONALLY POSITIVE"
May 2, 2010

URBNLIVN
By Matt Goyer

"More than $25 million in transactions were mutually accepted at the brokerage during April – the strongest demonstration of buyer demand in two years, according to Sam Cunningham, the Broker and Partner in Realogics Sotheby’s International Realty.

"Buyers are back," said Cunningham. "We’re witnessing a notable rise in purchase activity for all price points and product segments around the city – traffic and sales are trending upwards."

REALOGICS: "IN-CITY HOUSING DEMAND TRENDS DIRECTIONALLY POSITIVE"
May 2, 2010

SEATTLE PI READER BLOGS

"Market pundits expected a surge at lower price points because the homebuyer tax credits expire today. "But the expansion was actually felt across the board," said Dean Jones, President and Owner of Realogics Sotheby's International Realty. "And we believe this is more than a seasonal spike -- many homebuyers that sat on the sidelines have reconciled the market dynamics and are ready to make a move."

BROKERAGE REPORT: IN-CITY HOUSING DEMAND TRENDS "DIRECTIONALLY POSITIVE" IN ALL PRODUCT TYPES, PRICE POINTS
April 30, 2010

PRESS RELEASE

Survey Result Cites Improving Consumer Confidence and Threat of Rising Interest Rates

"Offering further validation that the in-city housing market is improving, Realogics Sotheby’s International Realty reports a significant increase in pending sales activity at each of their condominium communities and numerous resale listings around Seattle. More than $25 million in transactions were mutually accepted at the brokerage during April – the strongest demonstration of buyer demand in two years, according to Sam Cunningham, the Broker and Partner in Realogics Sotheby’s International Realty."

CONDO PROJECT UPDATES
April 29, 2010

SEATTLE CONDOS AND LOFTS
By Wendy Leung

"The Enclave is hosting an open house this weekend to coincide with Opening Day of boating season on May 1st. The Enclave is part of the Wards Cove master plan community that’s comprised of townhome-styled condos starting from $1.3 million with occupancy expected in 2011.

Now 70% sold, 1521 Second, received 4 additional sales in April. Homes at these premium residences start from $1.1 million.

Hjarta is reporting that they’re now 51% sold and is FHA approved. As part of Condo Bulk Buy, Hjarta’s pricing is up to 35% below their original level.

Like its sister project, Hjarta, Florera was off the market for a while before becoming part of Condo Bulk Buy. Sales have been slower with only 30% of the building sold, but it is FHA approved with prices starting from $244,950. Florera is located just 1.5 blocks from Green Lake Park.

The Tom Kundig designed 1111 E. Pike development reports they’re 70% sold with only 10 homes remaining for sale. Located in the heart of the Pike/Pine Triangle, prices at 1111 E. Pike start at $244,950.

Decatur Condo, on the other hand, has had a bit of a struggle since coming on the market over 3 years ago. However, the project is now more than 2/3rds sold and occupied. This FHA approved building is part of Condo Bulk Buy’s inventory with units available up to 35% off original pricing — starting from $184,950."

1521 SECOND AVENUE–APRIL SALES & PROMOTION UPDATE
April 28, 2010

URBAN CONDO SPACES
By Jeff Reynolds

"According to my source at Realogics/Sotheby’s, 1521 second is now 70% sold and occupied. This includes 4 sales in April and a number of other contracts in negotiation. They are still running a program that includes a Smart ForTwo car with a purchase before April 30th."

CONDOS REINTRODUCED AT UP TO 35 PERCENT OFF
April 17, 2010

THE SEATTLE TIMES

"Florera, a 59-unit condominium community in the heart of Seattle’s Green Lake neighborhood, is being offered under a bulksales program, with prices up to 35 percent off original sales prices.

"With today’s low interest rates, homebuyer tax credits up to $8,000 and FHA financing offering just 3.5 percent down payment, Florera offers the fabulous opportunity for those that desire the Green Lake lifestyle in a high-quality, sustainably built condominium," says Curt Pryde, the developer of Florera."

CAPITOL HILL LOFTS MORE THAN 60 PERCENT SOLD
April 10, 2010

THE SEATTLE TIMES

"One of Seattle’s most &collectable" in-city addresses is becoming increasingly rare – more than half of the 27 homes at Eleven Eleven East Pike have already been sold, with two sales just in the past week."

CONDO TOWER OFFERS DOUBLE TAX CREDITS FOR NEW BUYERS
April 10, 2010

THE SEATTLE TIMES

"With the federal tax credit deadline of April 30 looming, many homebuyers have become increasingly motivated to identify a new address. And to help make that decision even easier, representatives at The Decatur on First Hill are offering to double the tax credits for new-home buyers who buy before the end of the month (see agent for details)."

BALLARD MID-RISE OFFERS BULK SALES UP TO 35 PERCENT OFF
April 3, 2010

THE SEATTLE TIMES

"Downtown Ballard’s only concrete-and-steel mid-rise condominium property has re-entered the market at up to 35 percent off original list pricing."

THE VALUE OF THE VIEW
March 2010

PRESS RELEASE
By William Justen

"Location, Location, Location". It’s the real estate mantra we rely on, but does this formula apply in downtown Seattle? Urban density suggests that high-rise’s can be on the same block or immediately across the street so "location" is just part of the equation. New trends suggest that long term sustainability of "view" and its effect on "value" have become far more critical in home sales today. And as the next development cycle rises, so will sensitivity on the topic."

THE HJÄRTA IN BALLARD–NOW AT 35% OFF
March 11, 2010

PUBLICOLA
By Jane Hodges

"Like an auction, the deep discounts–about 35% off in the case of the Hjarta in Ballard and Florera in Green Lake, which are both holding open houses starting this weekend—are designed to motivate buying. But unlike some forms of auction, "bulk" sales are first-come, first-served—meaning that any buyer who qualifies can buy a condo at its advertised price, rather than participate in a bidding war where the advertised price is just an opening ask."

PRICES CUT UP TO 35% AT TWO CONDO PROJECTS
March 11, 2010

DAILY JOURNAL OF COMMERCE

"Pryde + Johnson said it is offering 30 condos in two complexes for sale to current tenants and new buyers at discounts of up to 35 percent.

Twelve of the units are in The Florera Condominiums in Green Lake and 18 are in the Hjarta Condominiums in Ballard. Additional units in the projects well be offered for sale as they become available, the developer said."

HJÄRTA & FLORERA CONDOS REINTRODUCED THROUGH BULK SALES
March 11, 2010

SEATTLE CONDO REVIEW
By Wendy Leung

"Pryde + Johnson had announced that they are reintroducing condo sales within two partially leased buildings, Hjarta in Ballard and Florera in Green Lake. As part of a bulk sale approach, the homes will be discounted up to 35% off original list prices. The inventory will be released for sale on March 27. Twelve homes will be available for sale at Florera and eighteen homes from Hjarta will be available as well.

As you may recall, the bulk sale approach was first marketed by Realogics, Inc. for Eleven Eleven East Pike (Capitol Hill) and The Decatur (First Hill). This approach seemed to work very well for those two projects."

"NOW'S THE TIME" – PRYDE + JOHNSON ANNOUNCES CONDO CLEARANCE SALE IN BALLARD AND GREENLAKE
March 10, 2010

STROUPE CONDO BLOG
By James Stroupe

"Pryde + Johnson appears to be motivated to sell now so buyers can take advantage of the extended homebuyer tax credit, and today’s historically low rates. Since rates will soon begin to climb, and the homebuyer tax credit will soon expire, these are exceptional opportunities for buyers who are interested in living outside the urban core, but within one of two prime urban neighborhoods."

100 CONDO UNITS REINTRODUCED FOR SALE IN BALLARD AND GREENLAKE; UP TO 35% OFF
March 10, 2010

PRESS RELEASE

"Executives at Pryde + Johnson will reintroduce condo sales within two partially leased buildings by offering current tenants and new buyers discounts up to 35% off original list prices. The portfolio of LEED “Silver” targeted homes is located within the Hjarta Condominiums in Ballard and the Florera Condominiums in Greenlake. Inventory will be officially released for sale on March 27, 2010 as part of a bulk sales approach whereas the seller offers a volume sales discount in exchange for quick closings.

quot;We’re meeting the market on price and are committed to selling through as condominiums," said Curt Pryde, principal of Pryde + Johnson and developer of both Hjarta and Florera Condominiums. "Homebuyers will also benefit from our preferred selection, FHA financing (3.5% down payment), today’s low interest rates and other limited-time incentives such as Federal tax credits up to $8,000 (for purchases contracted before April 30, 2010)."

HJÄRTA & FLORERA TO SELL AT 35% OFF
March 10, 2010

URBNLIVN
By Matt Goyer

"We help sellers find the market and offer buyers auction-like prices without the gavel," said Sam Cunningham, broker and partner in Realogics Sotheby’s International Realty. He points to numerous auctions in the Seattle area, which advertise minimum bid prices up to 60% off but after minimum reserve prices and prevailing market demand, result in sales discounts 20 – 35% off previous list prices. "Recently announced condo auctions and price drops in downtown Seattle will help draw buyers off the fence and into the greater marketplace," he added. "Considering this highly competitive sales environment and perishable tax credits – it’s a great time to be a buyer."

FLORERA AND HJÄRTA "BULK" SALE
March 10, 2010

SEATTLE CONDOS AND LOFTS
By Ben Kakimoto

"Realogics Sotheby’s International Realty will represent Pryde + Johnson in their bulk sales program. The local brokerage firm drove dozens of sales at Eleven Eleven East Pike on Capitol Hill and The Decatur on First Hill using a similar volume sales approach instead of an auction."

NEW PLAN FOR HJÄRTA & FLORERA
March 10, 2010

URBAN CONDO SPACES
By Jeff Reynolds

"The Realogics/Sotheby’s group is off and running. They are taking over both the sales and the creative direction of Florera in Greenlake and Hjarta in Ballard. With an emphasis in " meeting the market " they are re-introducing the 100 units with new pricing and a brand new strategy."

REALOGICS BROKERAGE IN SEATTLE JOINS SOTHEBY'S INTERNATIONAL REALTY
February 25, 2010

DAILY JOURNAL OF COMMERCE

"Realogics Brokerage in Seattle joined Sotheby's International Realty Affiliates' luxury real estate network. It is owned by Dean and Stacy Jones, and now does business as Realogics Sotheby's International Realty. Sam Cunningham is designated broker and co-owner. The firm is moving to a Belltown retail building it owns at 2715 First Ave. It has 17 sales associates, including Moira E. Holley and James H. Stroupe, co-founders of the company's Resale division. Realogics, through a separate operating company, markets condos, townhouses and bank-owned real estate, including bulk sales and foreclosures."

REALOGICS JOINS SOTHEBY'S REAL ESTATE NETWORK
February 24, 2010

RIS MEDIA

"Currently located at 217 Pine Street, Suite 700, in Seattle, the brokerage will relocate to a new retail storefront it owns at 2715 First Avenue in downtown Seattle’s popular Belltown neighborhood. The firm has 17 licensed sales associates, which include top-producing agent teams managed by Moira E. Holley and James H. Stroupe, as co-founders of the company’s new Resale division. Resale services will be offered to buyers and sellers of condominiums, town homes and single-family residences throughout the region."

REALOGICS JOINS SOTHEBY'S REAL ESTATE NETWORK
February 23, 2010

PUGET SOUND BUSINESS JOURNAL
By Jeanne Lang Jones

"We have been witness to a significant increase in interstate and international buyers in our condo market," said Realogics President Dean Jones. "We believe the brand will help facilitate additional transactions while at the same time differentiating our value proposition against our peers in the industry."

One example Jones said 20 percent of the buyers in 1521 Second Avenue, a downtown Seattle condo project, came from overseas or other states. He expects the Puget Sound area housing market to continue to attract out of market buyers with the Seattle-based Bill & Melinda Gates Foundation spurring growth of the region’s global health industry."

REALOGICS JOINS SOTHEBY'S REAL ESTATE NETWORK
February 23, 2010

MSN MONEY

"There hasn’t been a new groundbreaking for a significant project since the summer of 2007," Jones said. “It seemed prudent for us to invest in that market segment rather than to focus on new construction alone."

NEW VENTURE WITH REALOGICS SOTHEBY'S INTERNATIONAL REALTY
February 23, 2010

STROUPE CONDO BLOG
By James Stroupe

"Our interest in teaming up with Dean Jones & Sam Cunningham at Realogics goes back before the collective choice to affiliate ourselves with Sotheby’s International Realty. Our brokerage will now be able to offer clients international exposure on Sotheby’s International Realty global website with many other marketing platforms at our disposal."

REALOGICS JOINS SOTHEBY'S AND EXPANDS ROSTER
February 23, 2010

URBNLIVN BLOG
By Matt Goyer

"Sotheby’s International Realty Affiliates LLC today announced that Realogics Brokerage, LLC, in Seattle is the newest member of its luxury real estate network."

The firm, owned by Dean and Stacy Jones of Realogics, Inc., now will do business as Realogics Sotheby’s International Realty. Sam Cunningham will serve as the designated broker and co-owner. The firm will service the Greater Seattle area in western Washington."

REALOGICS JOINS THE SOTHEBY'S NETWORK
February 23, 2010

"THE SEATTLE CONDO BLOG
By Ben Kakimoto

"The executive team behind Realogics Brokerage has built a strong foundation in Seattle based on core market knowledge, marketing excellence and unparalleled client service over the past decade," said Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. "Their success is derived from the exceptional properties they represent and the quality of their agents and staff."

NEW VENTURE WITH REALOGICS SOTHEBY'S INTERNATIONAL REALTY
February 23, 2010

URBAN ASH BLOG
By Ashley Hayes

"As the new construction pipeline closes out we’ll see a sustained surge in resale activity,”" said Sam Cunningham. "We monitor supply and demand closely and we’ll apply these insights for buyers and sellers at all price points and product types."

While Jones cites a significant increase in demand for in-city residences from interstate and international buyers over recent years, he’s diversifying. "It’s a key buyer pool but it’s not the only one we’re focused on," he said. "Like many peers in our industry, we’re evolving to meet the demands of a dynamic marketplace."

IT'S OFFICIAL: REALOGICS AND SOTHEBY'S MERGE
February 23, 2010

URBAN CONDO SPACES BLOG

"It is official.

"Realogics and Sotheby’s have merged. I have added the press release below. This was talked about for months, but has finally been announced."

REALOGICS JOINS SOTHEBY'S REAL ESTATE NETWORK
February 23, 2010

SEATTLE CITY AND PRESS

"In hopes of boosting sales to potential home buyers coming from out of state and overseas, Realogics Inc. has joined Sotheby’s International Realty Affiliates LLC."

SEATTLE REAL ESTATE FIRM JOINS SOTHEBY’S INTERNATIONAL REALTY NETWORK
February 23, 2010

PRESS RELEASE

“Realogics Sotheby’s International Realty draws upon market research and consumer trends to accurately position its properties. By understanding our clients’ goals and carefully analyzing the fundamentals, our agents are experts at realizing their objectives with proven results in all market conditions,” said Dean Jones, “Our team has been recognized with more than 125 regional and national awards for sales and marketing excellence. Having affiliated with the Sotheby’s International Realty® brand, we now have access to a global marketplace, providing our agents and our clients with every possible advantage available in the industry.”

SEATTLE REAL ESTATE FIRM JOINS SOTHEBY’S INTERNATIONAL REALTY NETWORK
February 23, 2010

PRESS RELEASE

Brokerage Establishes Key Resale Affiliations in Anticipation of In-City Market Rebound

“Sotheby’s International Realty Affiliates LLC today announced that Realogics Brokerage, LLC, in Seattle is the newest member of its luxury real estate network.

The firm, owned by Dean and Stacy Jones of Realogics, Inc., now will do business as Realogics Sotheby’s International Realty. Sam Cunningham will serve as the designated broker and co-owner. The firm will service the Greater Seattle area in western Washington.

“The executive team behind Realogics Brokerage has built a strong foundation in Seattle based on core market knowledge, marketing excellence and unparalleled client service over the past decade,” said Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “Their success is derived from the exceptional properties they represent and the quality of their agents and staff.”

UNIQUE 'REGIONAL CENTER' DESIGNATION FINANCES $23M MIXED-USE PROJECT IN SUBURBAN SEATTLE
February 23, 2010

COMMERICAL PROPERTY EXECUTIVE
By Barbra Murray

"Twin Development L.L.C. has found a way around the chilly lending market. Having successfully attained the United States Citizenship and Immigration Services’ "Regional Center" status for the City of Federal Way in Washington State, Twin Development can now rely on funds from the EB-5 Immigrant Investor Program to finance the bulk of the $235 million Sky Hotel & Residences. No bank financing will be involved."

SKY HOTEL AND RESIDENCES MAY FINALLY KICK START CITY'S GROWTH
February 23, 2010

FEDERAL WAY NEWS
By Seth Bynum

"he movement to revitalize of Federal Way's city center has a new mascot.

Standing over 500 feet tall, and boasting 400 condominiums, 120 hotel rooms and 36,000 square feet of commercial and retail space, the SKY Hotel and Residences building promises to kick-start the city's economic growth and serve as a beacon for a new era of urbanization in Federal Way."

FOREIGN INVESTORS: FEDERAL WAY'S TRIP TO SOUTH KOREA INCLUDES EB-5 PITCH
February 23, 2010

FEDERAL WAY MIRROR
By Jacinda Howard

"City leaders' upcoming trip to South Korea will serve a dual purpose this year.

Officials head to South Korea at the end of March to celebrate Federal Way's relationship with one of its two sister cities. While overseas, local notables will also showcase Federal Way as a great place to invest economically."

FEDERAL WAY DOESN'T NEED THIS EXCLAMATION POINT – SO THERE!
February 23, 2010

TACOMA NEWS TRIBUNE
By Peter Callaghan

"When describing a proposal to build a 45-story condo and hotel tower in the middle of Federal Way, the city’s economic development director, Pat Doherty, says it will be the exclamation point on the suburban city’s skyline.

But exclamation points come at the end. Federal Way is still writing its sentence."

SKY'S THE LIMIT FOR FEDERAL WAY TOWER
February 19, 2010

COMMERCIAL OFFICE SPACE NEWS

"Seattle real estate developer Steve Smith unveiled plans for an impressive 45-storey condo tower in Federal Way scheduled for completion in 2014.

The project is backed by two Korean-American business partners Luke Hwang and Pom Kwak.

The Sky Hotel and Residences is an ambitious architectural design for a three-star hotel complex and retail area. It’s planned construction site will be located on 31740 Avenue South, formerly the home of Azteca Mexican restaurant."

45-STORY TOWER PLANNED FOR FEDERAL WAY
February 19, 2010

EVERETT HERALD

"Twin Development is talking to MTM Luxury Lodging about managing the hotel. MTM manages the Hotel 1000 in Seattle and the Woodmark Hotel on Kirkland's Carillon Point.

When the hotel comes on line, it may have some competition from several others planned in the city, including a 143-room Hampton Inn under construction on Gateway Center Boulevard South that is expected to be finished in June, and a permitted 90-room Holiday Inn Express across Pacific Highway from the Crossings shopping center.

TALLEST BUILDING IN FEDERAL WAY: DEVELOPER TARGETS FOREIGN INVESTORS
February 18, 2010

FEDERAL WAY MIRROR
By Andy Hobbs

"A developer hopes to lure foreign investors to Federal Way's city center with a 45-story building.

Slated to open in 2014, the Sky Hotel and Residences will rise on a nearly 2-acre parcel at 31740 23rd Ave. S., site of the former Azteca restaurant. The development will include 400 condominiums, 120 three-star hotel units, a conference area, day spa, retail, restaurants, public plaza and more. At an estimated cost of $225 million, the project is scheduled to break ground March 2011."

A 40-STORY CONDO IN BELLEVUE? OK. 40 STORIES IN FEDERAL WAY?
February 18, 2010

THE OREGONIAN BLOG
By Ryan Frank

"Portland's Gerding Edlen Development went 40 stories in Bellevue during the boom. That was stretching the market.

Now, a Seattle developer and two partners are talking about a $225 million, 45-story tower in Federal Way."

45-STORY BUILDING PLANNED FOR FEDERAL WAY
February 18, 2010

THE OLYMPIAN

"Seattle developer Steve Smith is counting on Korean and other foreign investors to fund most of the project through the EB-5 Immigrant Investor program, which grants foreigners permanent resident status in exchange for investing in projects like the Sky Hotel and Residence.

Investors will likely have to shell out $1 million or more to get green cards for themselves and their immediate families. The investment is likely to go into a condo or two."

DEVELOPER MOVES AHEAD WITH TOWER FOR FEDERAL WAY
February 18, 2010

DAILY JOURNAL OF COMMERCE
By Benjamin Minnick

"Twin Development is counting on Korean and other foreign investors to fund most of the project through the EB-5 Immigrant Investor program, which grants foreigners permanent resident status in exchange for investing in projects like the Sky Hotel and Residence.

"If not for the EB-5 program, we would not be able to do this project," Smith said. "We're excited to use this EB-5 investor program. As a country, we should figure out more ways to attract foreign capital. Look at Vancouver, B.C."

Federal Way was designated a "regional center" under the program last fall by U.S. Citizenship and Immigration Services. Investors will likely have to shell out $1 million or more to get green cards for themselves and their immediate families.

SKYSCRAPER PLANNED FOR FEDERAL WAY
February 17, 2010

FEDERAL WAY KOMO
By Morris Malakoff

"A 45-story tower is planned for construction in Federal Way at 31740 23rd Avenue South.

Sky Hotel and Residences will sit on a 1.89 acre site and house 400 condos, 120 unit high-end hotel with 18,000 square feet of conference space and a 5,000 square foot spa.

The 1,000 square foot condos are estimated to be sold for $500,000 or more each.

The building will also have nearly 16,000 square feet of office space and 20,000 square feet of retail and restaurant space.

At a cost of more than $225 million, the center will add 400 parking spaces and a 40,000 square foot public plaza to the city core.

45-STORY BUILDING PROPOSED FOR FEDERAL WAY
February 17, 2010

HOTEL ONLINE
By Kelly Kearsley

"He and his partners are hoping to take advantage of Federal Way's designation last fall by the U.S. Citizenship and Immigration Service as a "regional center." That program ultimately grants foreign investors permanent legal resident -- or green card -- status in exchange for putting money into local developments.

Smith joins two Korean-American businessmen -- Luke Hwang of Federal Way and Pom Kwak of Tacoma -- who have been working on the project for the past few years.

"We expect most of our investors to come from Korea, though of course the project is available to everyone," Smith said."

45-STORY CONDO TOWER PROPOSED FOR LOW-PROFILE FEDERAL WAY
February 17, 2010

THE SEATTLE TIMES
By Eric Pryne

"The Sky Hotel & Residences would be the tallest building between downtown Seattle and downtown Portland, said Patrick Doherty, economic-development director for the low-rise suburb of 87,000 residents.

"It would definitely be the exclamation point on our skyline," he said.

The $225 million project would be built with money from foreign investors who, under an obscure federal program, can parlay investment in certain neighborhoods into permanent U.S. residency, or "green cards."

45-STORY BUILDING PROPOSED FOR FEDERAL WAY
February 17, 2010

THE NEWS TRIBUNE
By Kelly Kearsly

"He and his partners are hoping to take advantage of Federal Way’s designation last fall by the U.S. Citizenship and Immigration Service as a "regional center." That program ultimately grants foreign investors permanent legal resident – or green card – status in exchange for putting money into local developments.

Smith joins two Korean-American businessmen – Luke Hwang of Federal Way and Pom Kwak of Tacoma – who have been working on the project for the past few years."

A HIGH-RISE CONDO TOWER FOR FEDERAL WAY
February 17, 2010

SEATTLEPI.com READER BLOG
By Ben Kakimoto

"This project is further confirmation of the Pacific Northwest's status as an international gateway," said Steve Smith, co-manager, Twin Development. "By leveraging the opportunity presented by the EB-5 program, we can broaden access to foreign capital sources while providing a lucrative opportunity for international investors."

SAVIORS AT THE GATE
February 1, 2010

Out-of-state buyers are helping to prop up the downtown condo market.

SEATTLE METROPOLITAN MAGAZINE
By Matthew Halverson

"Dean Jones, the president of local real estate marketing firm Realogics, credits the cruise lines for introducing domestic domicile hunters to the area and quality condo design for convincing them to buy. Stroupe can name a handful of Taiwanese and Korean clients who snatched up units for their children who are attending UW. And Mac McQuade, a representative for Olive 8, says he’s been specifically targeting out-of-state buyers with recent marketing campaigns. "We actively seek an audience of relocation agents, so people from California or the East Coast or even abroad are aware of us."

OPUS TOWER GETS 8 NAHB HONORS
January 27, 2010

DAILY JOURNAL OF COMMERCE

"Fifteen Twenty-One Second Avenue won three gold honors nationally for Best Black & White Ad, Best Interior Merchandizing of a Model Home over $1 Million and Best Internet Marketing Campaign — Banners. The high-rise project was also awarded silver honors for special promotion, landscaping design, staging, graphic continuity and attached community.

Realogics handled marketing and sales of the condo tower. Opus was developer and construction manager. Weber Thompson was the design architect.

1521 WINS 8 MORE PRESTIGIOUS AWARDS
January 27, 2010

URBNLIVN.com
By Matt Goyer

"1521 Second Ave Honored With Eight More Prestigous Awards at "The Nationals" by NAHB":

Judges awarded Fifteen Twenty-One Second Avenue with three gold honors nationally for "Best Black & White Ad," "Best Interior Merchandizing of a Model Home over $1 Million," and "Best Internet Marketing Campaign – Banners." The high-rise project was also awarded with five silver honors for "Best Special Promotion," "Best Landscaping Design," "Best Staging of a New Home," "Best Graphic Continuity" and "Attached Community of the Year."

HONORS CONTINUE FOR CONDOMINIUM TOWER
January 23, 2010

THE SEATTLE TIMES

"The National Association of Home Builders has recognized Seattle’s Fifteen Twenty-One Second Avenue with eight awards, including a silver finalist for “Project of the Year” for 2010 — considered one of the most prestigious honors in the national homebuilding industry."

DECATUR RELEASES 21 MORE HOMES
December 13, 2009

URBNLIVN.com
By Matt Goyer

"Decatur is declaring success on their phase 1 of sales saying "over a dozen homes sold last month!" and releasing 21 additional homes. They’re also FHA approved."

SLUMBER FOR A NIGHT TO PONDER A PURCHASE
November 28, 2009

THE SEATTLE TIMES

"Qualified homebuyers who want to experience city life before buying can test-drive a home at Fifteen Twenty-One Second Avenue in Seattle. Developer Opus Northwest will offer a fully furnished condominium for a night and let potential buyers "sleep on it."

1521 WINS NAIOP MULTI-FAMILY OF THE YEAR AWARD
November 17, 2009

URBNLIVN.com BLOG
By Matt Goyer

"1521 recently won the NAIOP (the Commercial Real Estate Development Association, formerly known as the National Association of Industrial and Office Properties) Multi-Family of the Year Award.

Judging panelists noted that Opus Northwest has closed on two-thirds of the 143-unit project representing more than $170 million in sales to date. Unlike typical condominiums, Fifteen Twenty-One Second Avenue’s homes average 1,912 square feet and are selling at an average price of $1.88 million— twice the size and approximately four times the median home price of condominiums in downtown Seattle."

BULK PROGRAM SELLS 20 OUT OF 30 CONDOS
November 16, 2009

DAILY JOURNAL OF COMMERCE

"Realogics Brokerage said its bulk sales program has generated 20 home sales out of a 30-unit release at two participating developments: The Decatur on First Hill; and Eleven Eleven East Pike on Capitol Hill.

Sales volumes exceed $5 million, the brokerage said in a news release."

CONDO BULK BUY SUCCESS – SALES RELEASE ALREADY TWO-THIRDS SOLD
November 13, 2009

Press Release

"Realogics Brokerage, LLC. announced their bulk sales program has already generated 20 home sales out of a 30-unit release at two participating developments: The Decatur on First Hill; and Eleven Eleven East Pike on Capitol Hill. Sales volumes exceed $5 million. The two projects previously had no sales in 2009."

CONDO BULK BUY SELLS TWO-THIRDS OF INITIAL RELEASE
November 13, 2009

THE SEATTLE CONDO BLOG
By Ben Kakimoto

"The firm announced their bulk sales strategy on September 10 as an alternative to condo auctions, which are becoming increasingly common in the marketplace. Their first project, The Decatur was introduced on September 28 with 21 units released and their second project, Eleven Eleven East Pike was introduced on October 11 with 9 units released. The two properties promoted bulk sale pricing that was (up to) 35 percent and 25 percent off previously listed prices, respectively. Realogics sought to accelerate sales in order to meet the November 30 deadline for first time homebuyer tax credits."

BULK BUY SELLS 20 OUT OF 30 UNITS RELEASED!
November 13, 2009

JAMES STROUPE CONDO BLOG

"Congratulations to Realogics for making an impressive amount of sales at The Decatur and Eleven Eleven East Pike with their Bulk Buy sales program! Neither building had previously had any sales for the year. Since releasing 21 condos at Decatur and 9 others at Eleven Eleven, 20 buyers have snatched up the opportunity."

FIFTEEN TWENTY-ONE SECOND AVENUE HONORED WITH NAIOP AWARD FOR "MULTI-FAMILY HIGH-RISE OF THE YEAR"
November 9, 2009

Press Release

Unique Condo Tower at Pike Place Market Earns Endorsement by Industry Peers and Homebuyers

"The high-profile, high-rise condominium located above Pike Place Market has been popular with national judges and homebuyers alike. In addition to the recent award by NAIOP, Fifteen Twenty-One Second Avenue was also recognized as the West Coast’s "Outstanding High-Rise" for 2009 as part of the Gold Nugget Awards held during the Pacific Coast Builder’s Conference in San Francisco on June 18, 2009. Most recently, the project was awarded "Project of the Year" during the national Multifamily Executive Awards held in Las Vegas on October 13, 2009. Each award is judged by a panel of industry experts, which analyze excellence in design, development, marketing and sales."

SECOND RELEASE UPS CHANCES FOR DISCOUNTS AT FIRST HILL HOMES
October 24, 2009

THE SEATTLE TIMES

"We’re proud to be representing downtown Seattle’s most affordable real estate opportunity,” says Dean Jones, president and CEO of Realogics, Inc., the consulting firm representing the homes. “With bulk-sales pricing, zero closing costs, zero down payment options and up to $8,000 in first-time-homebuyer tax credits available, the value is evident."

DOWNTOWN CONDO COMPLEX RECEIVES NATIONAL HONOR
October 20, 2009

SEATTLE PI BLOG
By Gerry Sprat

"Fifteen Twenty-One Second Avenue in downtown Seattle was named project of the year in the high-rise category by Multifamily Executive magazine during the publication's awards gala in Las Vegas last week."

VIDEO EXPLAINING CONDO BULK BUY
October 18, 2009

SEATTLE PI BLOG
By Matt Goyer

"To start the process, we negotiated the best price we could with participating sellers. It became clear they would only sell for less if they made more sales quickly -- hence the bulk sales program. The good news is we're already approaching 50% commitments at our projects so we're getting good traction. It's likely our seller's will set pricing next week based on the interest and we'll get some deals closed in the next month."

KUNDIG-DESIGNED LOFTS: JUSTEN TRIES BULK SALES
October 12, 2009

DAILY JOURNAL OF COMMERCE

"Realogics is using the bulk-buying program at the Decatur on Seattle's First Hill. Jones said there are a dozen Decatur reservations to date. At Eleven Eleven, a few deals are in the works, with one person signed up to buy directly and another signed up for the bulk program.

Buyers are still comparing the bulk program, which is new to Seattle, to auctions, according to Jones. He thinks sellers “are more sympathetic to bulk buyers,” and that auction buyers don't know what they're going to pay until they get into the actual auction."

ANOTHER UNIQUE PROJECT OFFERS BULK BUY OPTION FOR BUYERS!
October 12, 2009

JAMES STROUPE CONDO BLOG

"Eleven Eleven Pike is also taking part in the ‘bulk sales’ approach in efforts to sell a third (nine) of their vintage designed homes in one of Capitol Hill’s most trendy areas."

LIVING ART – NEW CAPITOL HILL LOFTS DESIGNED BY NATIONALLY ACCLAIMED ARCHITECT TOM KUNDIG OPEN FOR SALES
October 8, 2009

FORBES
Press Release

"Executives at Realogics, Inc. announced today their brokerage will represent the marketing and sales of Eleven Eleven East Pike, a 27-unit condominium development located at 1111 East Pike Street on downtown Seattle's Capitol Hill. Designed by the nationally acclaimed architectural firm of Olson Sundberg Kundig Allen, the unique loft concept is now complete and makes its official sales debut. Acknowledging that recent condo auctions have put downward pressure on unit appraisals, the seller has adopted Realogics' unique bulk sales strategy to establish market values and spur sales at the development."

POST-AUCTION MARKET CONDITIONS INFLUENCE SELLER TO OFFER UNITS UP TO 25 PERCENT OFF LIST PRICES USING BULK SALES
October 8, 2009

RESIDENTIAL REAL ESTATE TODAY
Press Release

"The bulk sales approach offers a cumulative sales volume discount depending on the percentage of homes that are sold within the current sales release. Prospective buyers may join in the bulk sale with a refundable deposit of $500 through October 2009. The more homes that sell, the greater the discount for all buyers that participate. All buyers in the first bulk sales release must close by November 30, 2009 to realize the full benefit offered in the incentive package. Buyers may also "buy it now" at preset pricing."

THE BRAVERN SETS A PLACE FOR LOCAL HOME-CHEF'S HEAVEN SUR LA TABLE
October 8, 2009

NWSOURCE.com
By Alison Brownrigg

"The partnership between The Bravern and Sur La Table is a good one, with The Bravern having been modeled on a European shopping experience and Sur La Table having been inspired by the Parisian kitchen store Collins discovered while on a visit to France."

EXCLUSIVE PEEK AT PRICE LIST FOR DECATUR & BULK BUY DETAILS!
October 1, 2009

JAMES STROUPE CONDO BLOG

"Today, a buyer for Decatur can purchase a 2-bedroom condo, in a downtown-urban neighborhood, with updated interiors and views, from a renowned architect, for under $300,000! We challenge anybody to find a better deal–even with anyone who would like to compare a sale already made with units at Gallery and Brix."

SELLING IN THE CITY
September / October

SEATTLE HOMES & LIFESTYLES
By Lindsey Roberts

"According to Jones, Fifteen Twenty-One is selling one condo a week on average (although the project lost 37 total sales to contract forfeiture between November 2008 and spring 2009), and this condo project alone represented half of the top 25 home sales in King County in the spring for all product types. At press time, it had closed 85 units, representing 60 percent closed—a percentage that compares well to the 40 percent average closure rate in downtown Seattle condos for 2009 thus far."

DECATUR BULK BUY: GOOD FINISHES & NICE VIEWS
September 30, 2009

ACTIVE RAIN
By Courtney Cooper

"The first 21 units should be moved pretty quickly - I heard there were at least 11 reservations in as of this AM, so it is looking pretty good to get that lower pricing they are offering when these get converted to purchase and sales. The more people that buy, the cheaper the price is for everyone in each phase."

DECATUR BULK BUY: FIRST HILL CONDOS WITH CHARM
September 29, 2009

ACTIVE RAIN
By Courtney Cooper

"Decatur went into foreclosure and the seller is now offering 62 units in sections of three groups for sale with a bulk buying program. They released the first 21 units yesterday and already have reservations because of the obvious appeal of both the individual condo unit as well as the price."

63 UNITS IN THE DECATUR COMPLEX WILL BE SOLD IN BLOCKS OF 21 UNITS
September 29, 2009

DAILY JOURNAL OF COMMERCE
By Lynn Porter

"The condos will be sold in three blocks of 21. The initial release is now under way, with buyers being offered discounts of 25 to 35 percent off the original list prices, said Dean Jones, managing member of Realogics brokerage LLC, which is aggregating the buyers.

Purchasers get the greatest volume discount if all 21 units sell, but they can't receive less than the minimum discount, he said.

With the maximum discount, one-bedroom and two-bedroom homes in the first block will sell for from $179,900 and $264,900, respectively."

"CONDO WEEKEND" ROUND-UP – THE REALOGICS PERSPECTIVE
September 28, 2009

URBNLIVN
By Matt Goyer

"Buyers noted that average discount offered at recent Seattle-area auctions range from 25-30% off previous list prices – the bulk sales approach offers up to 35% off."

BELLEVUE DEVELOPER SEES A BRAVERN NEW WORLD OF OPPORTUNITIES
September 27, 2009

THE SEATTLE TIMES
By Eric Pryne

"And mixed-use projects are easier to finance now than pure residential, says Dean Jones of the Seattle condo-marketing firm Realogics, who is working with ProNet."

"CONDO WEEKEND" ROUND-UP – THE REALOGICS PERSPECTIVE
September 27, 2009

URBAN ASHLEY
By Ashley Hayes

"About 60 buyer groups registered this weekend in response to impromptu ads and recent media attention."

FIRST HILL HOMES UP TO 35% OFF
September 26, 2009

THE SEATTLE TIMES
By Linda Hughes and Dean Jones

"Jones says The Decatur represents the pefrect storm for savvy homebuyers. In addition to the bulk-sale discount, buyers may also be able to take advantage of a 3.5 percent down payment with FHA financing, interest rates below 5 percent, no closing costs, a first-time-homebuyer tax credit of up to $8,000 for those who close by Nov. 30 and even a mortgage payment-assurance program in case of a layoff from work."

MARKETING RESUMES AT THE DECATUR CONDOMINIUMS WITH BULK SALES STRATEGY
September 25, 2009

Press Release

"Our client seeks to accelerate sales so that first time homebuyers receive the full benefit of federal tax credits," said Dean Jones, President and CEO of Realogics, who is handling the marketing and sales for The Decatur. "Together, we’ve developed an exceptional value proposition and a unique sales approach to encourage buyers off the fence."

Jones said that The Decatur represents a perfect storm bargain for savvy homebuyers, including:

  • Bulk pricing up to 35 percent off original list prices (the more units sold, the lower the price)
  • Zero down payment financing on select products
  • Zero closing costs before Nov. 30, 2009
  • Available interest rates below 5 percent on approved credit
  • First time homebuyer tax credits up to $8,000 (must close by November 30, 2009)
  • Innovative mortgage payment assurance program (in case homebuyers are laid off from work)

"We may never see the planets align like this again," Jones said. "It’s really an unprecedented opportunity – especially for first time homebuyers."

DECATUR IS BACK
September 25, 2009

SEATTLE CONDO REVIEW
By Wendy Leung

"Decatur, the apartment conversion on First Hill is back on the market and will be releasing 63 remaining homes at a discount of 25% to 35% off the original listing price."

REALOGICS BRINGS DECATUR BACK ON THE MARKET
September 25, 2009

URBNLIVN
By Matt Goyer

"An award-winning project team led by Sandalwood Management is set to release the remaining 63 homes for sale in blocks that feature bulk prices ranging from 25 percent to 35 percent off the original list prices."

DECATUR CONDOS BULK SALE
September 25, 2009

The Seattle Condo Blog

"The Decatur Condominium, located at 1105 Spring Street on First Hill, announced they are planning to sell its remaining 63 units through Realogic’s Bulk Sale program - selling the homes in blocks that feature bulk prices ranging from 25 percent to 35 percent off the original list price."

MARKETING RESUMES AT THE DECATUR WITH BULK BUY SALES STRATEGY
September 25, 2009

Press Release

"We may never see the planets align like this again," Jones said. "It's really an unprecedented opportuntiy - especially for first time homebuyers."

$250K CANLIS GLASS & $5 MILL+ 38TH FLOOR 1521 PENTHOUSE OPEN SAT. & SUN.
September 24, 2009

STROUPE CONDO BLOG
By James Stroupe

"Featuring a collection of glass art by Jean-Pierre Canlis, developer William Justen introduced J.P to a crowded 2,999 square foot penthouse of approximately 300 attendees on the 38th floor. Before Justen introduced J.P., he took a moment to explain his intent of merging his two passions-urban residential development and visual arts. ‘Fifteen Twenty-One was a natural choice as it is itself a glass sculpture for living,’ he said."

CANLIS WEEKEND AT 1521
September 24, 2009

THE DAILY OBSESSION
By Carolyn Hsu

"The art collection, valued at more than a quarter of a million dollars, featured over 25 pieces from Seattle artist, Jean-Pierre Canlis, who is most well-known for his nature inspired large-scale glass installations. Canlis collaborated with Fifteen Twenty One to showcase what he calls "art in place." Instead of presenting art against a stark museum wall, Canlis brings to life the true flavor of his work by placing it in one of its most natural settings"

VIEW SOME OF SEATTLE'S FINEST ART IN SOME OF SEATTLE'S FINEST CONDOMINIUMS THIS WEEKEND
September 23, 2009

INSIDE BELLTOWN BLOG / SEATTLE P-I
By Justin Bowers

"As part of a vertical art walk event taking place on September 26th and 27th from Noon to 5:00pm, exclusive art displays at Fifteen Twenty-One will be open to the public. Installations by Canlis Glass, Alchemy Collections, BO Concepts, SAM Art Museum, and the building's own (and the Private Residences at Four Seasons) interior designer Susan Marinello will be featured in several model homes."

Developer William Justen had this say, "Urban residential development and visual art are two of my passions that I have been able to merge at Fifteen Twenty-One Second Avenue."

THE SHOPS AT THE BRAVERN NOW OPEN IN BELLEVUE
September 23, 2009

GRUMAN & NICOLL

"Born out of travels to 28 cities around the globe and extensive interviews with Northwest consumers, The Bravern captures the essence and character of the world’s most vital community spaces."

THE SHOPS AT THE BRAVERN OPEN
September 16, 2009

BELLEVUEREPORTER.com
By Lindsay Larin

"If there ever was a time to open a retail center, it's when the economy is driving back up, said Schnitzer West LLC Co-founder and Managing Partner Dan Ivanoff. "Established retailers know when to expand, and the fact they are putting their faith in The Bravern is testimony to the strength of the Bellevue Market."

THE BRAVERN'S OPENING IN BELLEVUE ATTRACTS THOUSANDS
September 13, 2009

THE SEATTLE TIMES
By Amy Martinez

"A day earlier, Neiman Marcus opened at The Bravern, marking its first full-line clothing store in the Northwest. Although the recession has hit Neiman Marcus hard, the store's debut "materially exceeded their expectations," said Dan Ivanoff, managing-investment partner at Schnitzer.

"I got Neiman's numbers last night, and they were amazing," he said, declining to disclose sales figures. "There's just pent-up demand for this type of offering in the region."

SOUGHT AFTER COMMUNITY SEEING MORE SHOPPERS MOTIVATED TO BUY A HOME
September 12, 2009

THE SEATTLE TIMES
Dowtown Living

"This anomaly is occurring at Fifteen Twenty-one Second Avenue. To date, 87 of the 143 homes have closed, with more coming in the scheduled weeks. That’s more closing than any other development in this current cycle, which home sales averaging $1.8 million. Furthermore, Fifteen Twenty-One Second Avenue receives new offers each week- a reflection that homebuyer confidence expands with sales because success begets success. This demand supports established property values, which includes appraisals at or above asking price."

THE BRAVERN MARKS NEW PERIOD-DEFINING MOMENT FOR BELLEUVE
September 12, 2009

BELLEVUE.com
By Tom Nguyen

"September 12, 2009, marks the grand opening of The Shops at The Bravern. Like Bellevue Square 63 years ago, the arrival of The Bravern will signal the beginning of a new period-defining moment for Bellevue and the Northwest."

REAL ESTATE BUZZ: CONDO BUYERS HERE MAY TEAM UP TO GET DEALS
September 10, 2009

DAILY JOURNAL OF COMMERCE
By LYNN PORTER

"Let's face it, there's a blinking contest between buyers and sellers, and something's got to give," said Realogics President and CEO Dean Jones.

THE PARC IN BELLTOWN SELLS OUT!
August 28, 2009

JAMES STROUPE CONDO BLOG
By James Stroupe

"The sellout of any tower is always a milestone but it’s far more significant today because it means that we’re finally digesting the standing inventory," says Sam Cunningham, Managing Broker for Realogics Brokerage, LLC. who is the listing broker at The Parc."

REALOGICS LAUNCHES CONDO BULK BUY
August 28, 2009

URBNLIVN
By Matt Goyer

"We don’t need to wait for sellers to find the market because we’ll bring the deal to them," says Cunningham. "We know where the opportunities are and work directly with buyers or with the buyer’s agent at no cost to the buyer."

DOWNTOWN CONDO TOWER SELLOUT - THE FIRST OF ITS KIND SINCE 2007
August 28, 2009

REUTERS
Press Release

"We know that many buyers are eyeing their options from the sidelines – we want to build their confidence and make deals with new construction inventory," says Dean Jones, President and CEO of Realogics. "Our goal is to assemble buyers together and bring offers to projects in bulk. The concept is simple - the more we sell, the more they save."

CONDOS TO BE AUCTIONED AT STEEP DISCOUNTS
August 28, 2009

THE SEATTLE POST-INTELLIGENCER
By Chris Grygiel

Firm launches effort to assemble buyers for volume discounts

Realogics also announced a new initiative, Condo Bulk Buy, to aggregate buyers and negotiate with developers for a volume discount.

"Our goal is to assemble buyers together and bring offers to projects in bulk," Dean Jones, Realogics' president and chief executive, said in the statement. "The concept is simple -- the more we sell, the more they save."

The venture also aims to motivate the hundreds of buyers its research suggests may be sitting on the fence trying to time the market or waiting for price drops or sales increases, Realogics said.

THE BRAVERN: LUXURY SHOPPING IN BELLEVUE
August 18, 2009

TRUE/SLANT
By Sue Frause

"The International Council of Shopping Centers reports that The Bravern is the only luxury shopping center of its caliber to open in the U.S. this year."

SEATTLE'S FIFTEEN TWENTY-ONE SECOND AVENUE ESTABLISHES A REAL ESTATE MICROCLIMATE
August 13, 2009

Press Release

In contrast to other developers in downtown Seattle and Bellevue lowering prices to stimulate sales, both pricing and traffic have been steady at Fifteen Twenty-One Second Avenue, which has averaged a new offer to purchase every week since January. Opus Northwest confirmed that it received two new offers today and that the number of new buyers visiting the project is increasing. Parsons attributes the ongoing market success to product differentiation and consumer confidence in the project eliminating the fear that home prices may drop in the future.

PREVIEW RECEPTIONS FOR "THE ENCLAVE" TO BE HOSTED ON JULY 23
July 22, 2009

Press Release

"The unique offering has attracted marketing partnerships with Luxury Home Magazine, Wards Cove Marina and Seattle Boat Company in what’s been dubbed a "Waterfront Lifestyle Showcase" by its promoters. In addition to previewing floor plans, finish specifications and views for The Enclave, prospective buyers and agents can tour the recently completed Wards Cove Marina and club amenities. And to fully savor the lakeside lifestyle; guests are invited to tour several brand new vessels that range from Cobalt day boats up to a Sunseeker Manhattan 60’ motor yacht. Cross- promotional partnerships have become a sign of the times in a sluggish economy to garner marketing efficiencies while adding value for consumers."

REALOGICS' BROKER, SAM CUNNINGHAM, CONTRIBUTES TO OFFICIAL NWMLS PRESS RELEASE FOR JUNE 2009
July 6, 2009

NWMLS Press Release

"For condominiums in some submarkets, brokers report projects that "demonstrate their market value" are finding success. Sam Cunningham, managing broker and partner in Realogics Brokerage, which specializes in center city condominiums, believes prices are stabilizing and consumer confidence is improving.

"Cunningham reports inventory levels in the downtown Seattle market have been declining for a year and there’s no new construction planned. He suggests "timing the market" for buyers may finally have more to do with preferred selection and interest rates than waiting for dramatic price drops.

MLS figures indicate the median sales price for condos that sold in Seattle’s downtown core last month was $449,450. That’s down about 8 percent from a year ago, but reflects four months of steady increases."

LEXAS BELIEVES CONDO BUYERS WILL SHOW UP
July 3, 2009

DAILY JOURNAL OF COMMERCE
By Jeanne Lang Jones

"According to Realogics, a Seattle real estate consulting, marketing and brokerage firm, more than 2,100 new condominium units will have come on the market in downtown Seattle between 2007 and the end of this year. Nearly one-third of the nearly 454 units that were completed in 2008 remain unsold, while half of the 776 units hitting the market this year are still available."

21-UNIT COMPLEX EYED FOR SITE ON LAKE UNION
June 26, 2009

DAILY JOURNAL OF COMMERCE
By Journal Staff

"Seattle-based Trinity Real Estate said it plans to develop in phases The Enclave, a 21-unit complex within the 5-acre redevelopment known as Wards Cove on Lake Union.

Realogics, Inc. and Northwest Group Real Estate are handling the marketing and sales, respectively."

REALOGICS LAUNCHES "THE ENCLAVE" ON LAKE UNION WATERFRONT
June 25, 2009

PRESS RELEASE

"Being boutique in scale and highly differentiated is a savvy development practice right now," according to Dean Jones, president of Realogics, Inc. who is marketing The Enclave and also tracks new construction projects in the downtown Seattle area. "Developers, lenders and buyers are all looking for confidence and these days, the strength of a development is not measured its scale (numbers) but rather the scarcity of its offering."

Jones believes that for the most part, condominiums and town homes have become overly commoditized and as such, have been competing on price alone. He feels that new projects need to offer unique attributes to break through to buyers both logically and emotionally. Meanwhile, many larger projects have become sidelined because of challenges securing the volume of presales or the construction financing necessary to go forward in today’s development climate, according to Jones. He and others predict a dearth in new housing deliveries by 2011."

LAKE UNION HOMES PLANNED
June 25, 2009

THE SEATTLE POST-INTELLIGENCER BLOG
By Aubrey Cohen

"Dean Jones, president of Realogics, which is marketing The Enclave, argued that such boutique, targeted, phased projects are what works in the current slow market.

"Developers, lenders and buyers are all looking for confidence and these days, the strength of a development is not measured its scale (numbers) but rather the scarcity of its offering," he said in the news release."

NEW LAKE UNION CONDOS AT WARD'S COVE: THE ENCLAVE
June 25, 2009

STROUPE CONDO BLOG
By James Stroupe

"Introductory pricing will start just over $1 million and Dean Jones (president of Realogics and who will be marketing the boutique address) feels that the announcment and decision to move forward is a “savvy development practice right now." In the press release, Jones points out that today, new homes need to offer more unique attributes to make a difference. For Seattle boaters, this may be a perfect chance to get an in-city home that has yet to come to our market–an never expected to come available again."

SEATTLE'S FIFTEEN TWENTY-ONE SECOND AVENUE EARNS TWO PRESTIGIOUS AWARDS IN THE 'BEST OF THE WEST' DEVELOPMENT COMPETITION
June 23, 2009

OPUS PRESS RELEASE

"Opus Northwest, today announced that its Fifteen Twenty-One Second Avenue condominium development in downtown Seattle received two honors at the 47th annual Gold Nugget Awards. At the awards ceremony – the premier event at the Pacific Coast Builders Conference – Fifteen Twenty-One Second Avenue won the top award for "Outstanding Attached Project – High-Rise for Sale" and received an "award of merit" in the category of "Sustainable Residential Neighborhood – Attached Home." Another Opus project, Canvas LA, won an award of merit for "Residential Community of the Year – Attached."

LUXURY CONDOS FARE BETTER THAN LUXURY HOMES
June 22, 2009

PUGET SOUND BUSINESS JOURNAL
By Steven Goldsmith

"Here's what local condo guru Dean Jones of marketing firm Realogics has to say about what's going on.

"It's interesting to see the transfer of wealth to the city in this tight radius neighborhood," he wrote in an email. "Like the proverbial string of pearls, these projects are creating a condominium gold coast in downtown Seattle that really didn't exist before. And in this case, it seems to be the 'build it and they will come' scenario."

REALOGICS BUYS WINDERMERE ONSITE
June 12, 2009

PUGET SOUND BUSINESS JOURNAL
By Jeanne Lang Jones

"Real estate consulting firm Realogics Inc., which has helped market a number of high-profile condominium projects in Seattle and Bellevue, has purchased the brokerage operations of Windermere Builder Services Inc., also known as Windermere OnSite."

REALOGICS STARTS NEW REALTY GROUP
June 12, 2009

DAILY JOURNAL OF COMMERCE
By Journal Staff

"Realogics, a Seattle-based real estate consultancy, said yesterday it has established an independent realty group, Realogics Brokerage, LLC.

It also confirmed a brokerage asset purchase agreement with long-time sales partner Windermere Builder Services, which does business as Windermere OnSite.

The two firms have retired their non-exclusive marketing and sales alliance, Realogics said in a news release.

Sam Cunningham is the designated broker and a partner in the new company."

REALOGICS LAUNCHES BROKERAGE
June 12, 2009

SEATTLE POST-INTELLIGENCER BLOG
By Aubrey Cohen

"Seattle condo marketing firm Realogics has launched a realty group, Realogics Brokerage, LLC, taking over the assets of sales partner Windermere OnSite."

"Windermere OnSite was looking to contract with the slowing market, and Realogics wanted to look into new possibilities, such as resales, Realogics President and Chief Executive Dean Jones said Thursday."

REALOGICS ACQUIRES ONSITE ASSETS
June 11, 2009

STROUPE CONDO BLOG
By James Stroupe

"Through personal experience with our clients, Jones and Cunningham have done a superior job in handling our clients needs throughout the transaction process and we are excited to see a company like Realogics joining the team of boutique brokers in Downtown Seattle. In the meantime, OnSite will retain their builder-oriented franchise agreement with Windermere Real Estate. Realogics has listed both Fifteen Twenty-One Second Avenue and The Parc and helped Windermere Onsite assign agents to seller’s in-house sales teams at Escala, Gallery, Equinox and Bravern Signature Residences. Realogics will also continue it’s relationship as a marketing partner with both Escala and Bravern. The firm also launched an updated website."

REALOGICS ACQUIRES WINDERMERE ONSITE'S BROKERAGE ASSETS
June 11, 2009

PRESS RELEASE

"An independent brokerage provides us the flexibility to explore all opportunities while ensuring both continuity and the highest standard of professionalism for our developer clients, the real estate community and homebuyers for which we serve," said Dean Jones, President and CEO of Realogics, Inc. "Realogics now provides the most comprehensive research, design, marketing and sales brokerage services available under one roof."

SEATTLE'S NEW THRUST MAY MAKE ESCALA THE LAST OF ITS KIND
June 5, 2009

PUGET SOUND BUSINESS JOURNAL
By Jeanne Lang Jones

"And Escala’s ample footprint on the site would no longer be allowed under city regulations imposed after the project was approved that encourage taller, thinner buildings.

"Because of the zoning changes that have taken place, this building will not be built in Seattle ever again," said Eric Midby, the Lexas Cos. principal overseeing the project."

STATE OF THE INVENTORY
May 1, 2009

SEATTLE HOMES & LIFESTYLES MAGAZINE
By Lindsey Rowe

Local real estate experts explain how the economic climate will make available homes and condos scarce in the next few years and why now is the time to buy

"What you see is what you’ll get for a while."
—Dean Jones, real estate marketing strategist & president of Realogics, Inc."

TOPPING OFF OF CONDO TOWER MARKS END OF HIGH-RISE BOOM
April 8, 2009

THE SEATTLE POST-INTELLIGENCER
By Aubrey Cohen

"The ceremonial topping off of downtown Seattle's extravagant ESCALA condo tower Tuesday also capped the city's recent development boom.

"This is the last concrete pour in Seattle or Bellevue for this entire cycle," Dean Jones, president of Seattle condo marketing firm Realogics, said just before the ride up to ESCALA's 31st-story roof in a construction elevator.

"The question is, when is the next project going to come out of the ground," Jones said, noting that no high-rise has received construction financing since the summer of 2007.

GOLDEN OPPORTUNITY
April 1, 2009

SEATTLE HOMES & LIFESTYLES MAGAZINE
By Lindsey Rowe

What’s the best way to treat a home as an investment? Real estate insiders advise us to buy now while the market is down and sell much later

"The total new listings each month appear to be in decline from the prior year and there’s no new [condominium] projects breaking ground,” says Dean Jones, president and CEO of Realogics. “Thus if you want to be living in a new building in the next several years you’ll need to choose from one of those under construction today."

BUY? SELL? OR HOLD ON FOR DEAR LIFE?
April 1, 2009

SEATTLE METROPOLITAN MAGAZINE
By Matthew Halverson

True tales of Seattle real estate and expert advice to help you navigate the new rules of homeownership.

“Buying a Condo: With so many unsold, many wonder if it’s a risk purchasing a condo now. Read this and see for yourself.”

DEMAND REMAINS STRONG FOR SKY-HIGH RESIDENCES ABOVE PIKE PLACE MARKET
March 26, 2009

NYHUS PRESS RELEASE

"The valuations have not surprised market advisors at Seattle-based Realogics, Inc., as comparable sales at nearby towers are fetching more than $2,000 per square foot. Dean Jones, president and CEO of Realogics, believes distinctive properties in downtown Seattle have been resistant to downward pressure on pricing because the new inventory is highly differentiated by design and in relatively low supply, versus more typical condominiums.

“Fifteen Twenty-One Second Avenue is unique and continues to demonstrate impressive demand today – just like it did during presales,” said Jones, who is representing the project. “Buyers can separate individual developments from generalizations about the broader Seattle marketplace. Success stories such as this demonstrate that real estate is, and always will be, intensely local.”

DOWNTOWN CONDO MARKET PRETTY RESILIENT IN '08
February 5, 2009

THE DAILY JOURNAL OF COMMERCE
By Dean Jones, Realogics

pipeline graph

"The chart illustrates the likely unit deliveries for new condominiums in the center city (high-rise zoned) area of downtown Seattle (MLS Area #701). It also indicates the currently known status of sales (both closed and pending presales) for those buildings. As no new condo projects are planned to break ground anytime soon, it's unlikely that new supply will be added until 2012."

ESCALA STARTS TO BUZZ - MEDIA COVERAGE & WINE CAVE TABLE
February 5, 2009

STROUPE CONDO BLOG
By James Stroup

"Also, we have found Dean Jones, CEO of condo market analysis company Realogics, to be an excellent and reliable source for additional information when gauging the market since he specializes in the new construction arena. King-5 recently featured a segment with a testimonial from an ESCALA buyer and he shares his excitement for the urban lifestyle. The clip also recognizes an approximate 10% depreciation in home prices for October 2008 in the greater Seattle region. However, the downtown area proves to be unique with only an approximate 3% depreciation. Therefore, it’s unlikely that we’ll see prices decrease for presales at ESCALA."

FINANCIAL FREEZE STALLS DEVELOPERS
January 9, 2009

THE SEATTLE POST-INTELLIGENCER
By Aubrey Cohen

"No new downtown condo projects are on track for completion in 2010 or 2011, although a few smaller projects could be done by 2011 if they broke ground soon, Jones said."

DOWNTOWN SEATTLE CONDO MARKET ESTABLISHED A REAL ESTATE MICROCLIMATE IN 2008
January 8, 2009

URBAN CONDOMINIUMS MEDIA RELEASE
By Marco Kronen, Sales Director

Downtown Seattle Condo Market Established a Real Estate Microclimate in 2008

Research released today by Urban Condominiums, LLC., a Seattle-based real estate group that closely tracks the in-city condominium market, indicates that downtown Seattle is more resilient compared with the regional and national housing trends. Data compiled from the Northwest Multiple Listing Service (NWMLS) records and other independent research confirms the following findings in 2008:


  • New listing activity year-over-year has steadily decreased since April 2008 (eight consecutive months)

  • Fewer active listings remained on the NWMLS at year-end 2008 versus 2007 (10% less inventory active today)

  • Pending sale activity slowed by 27% in 2008 with fewer presales of new construction as buyers “wait-and-see”

  • Overall inventory absorption in 2008 retreated only 12% versus 2007 (partially due to presales from prior years)

  • While median condo prices below $600,000 decreased by 4%, median prices above $600,000 increased by 20%

  • Median prices year-end in aggregate (all price points) dropped by 2.13% – less than a quarter of regional decline

  • Factoring all new construction not listed on NWMLS, median prices are actually much higher in 2008

Graphs illustrating the new construction supply and sales status of condominium projects for downtown Seattle (2007 – 2014) are now available for download. Please email info@urbancondominiums.com

SIZING UP THE LOCAL CONDO MARKET
January 2, 2009

KING 5 VIDEO
By Renay San Miguel

“Condo market analyst Dean Jones saw a 20 percent drop in downtown condo sales over the last year. Believe it or not, 20 percent has Jones breathing easier.”

A BUYER'S MARKET TODAY, BUT FOR HOW LONG?
December 17, 2008

REALOGICS MARKET SNAPSHOT
By Dean Jones, Principal

New data suggests Seattle’s in-city housing market may actually favor sellers by 2010, if not sooner for preferred properties.

Given the commercial credit crunch and sky-high construction costs faced by developers today, many new condo projects in downtown Seattle have been deferred or outright cancelled. Meanwhile, demand for in-city condominiums is expected to rise in 2009 as sidelined buyers recognize that the local market fundamentals will not allow the same measure of home value declines, if any, made pervasive by a national media spectacle.

The law of supply and demand suggests that the in-city condo market will likely balance in 2009 and may actually favor sellers in 2010, (if not sooner) for preferred properties with unique features and few comparable alternatives. Not all condominiums are created equal and neither are their market values, regardless of market conditions. Notwithstanding the individual product variances, the downtown Seattle condo market is a real estate microclimate that is behaving much differently than the surrounding region.

In fact, the current inventory available today likely represents the greatest supply for the next three years or possibly longer, depending on the stabilization of the credit markets and the construction schedules of new projects in the pipeline. Unlike other cities where inventory has skyrocketed while values have dropped significantly, no glut of unexpected inventory is likely in downtown Seattle for several reasons. There are few, if any, foreclosures downtown and sellers are not competing with bank-owned liquidations (median prices have held). And only a small percentage of the estimated six hundred presold condos scheduled to close by late 2009 are likely to rescind. Most pre-sale buyers secured introductory prices and have built-in equity (not to mention exposure to non-refundable earnest money and upgrade deposits). Lastly, investors are enjoying rising rents and appear to be positioning for a more optimistic resale market to develop ahead.

Ultimately, the right time to buy is a very personal decision that has as much to do with lifestyle and preference as it does with investment and finance. If a qualified buyer identifies an attractive opportunity and can afford to purchase it today, there may not be enough reason not to.

Graphs illustrating the new construction supply and sales status of condominium projects for downtown Seattle and downtown Bellevue (2007 – 2014) are now available for download.

To request a full copy of the white paper on the state of the in-city condo market in Seattle and Bellevue, please email info@realogics.com

DOWNTOWN CONDO Q&A
October 8, 2008

THE SEATTLE TIMES

“Are condo markets in downtown Seattle and downtown Bellevue seeing corrections like other U.S. cities – Miami and San Diego, for example? At noon Wednesday, Oct. 8, Dean Jones, CEO of condo-research and -marketing firm Realogics, will answer questions about the world of in-city condominiums. “

TWO-TOWER COMPLEX ON 5TH AVE. DELAYED
July 7, 2008

THE DAILY JOURNAL OF COMMERCE
By Lynn Porter

“Realogics, a Seattle firm that tracks new-construction condo developments greater than 50 units downtown, forecasts a dearth of new condos downtown by 2010.

According to the firm, in 2007, 971 condo units were completed in downtown Seattle, excluding most of South Lake Union. In 2008, 868 should be delivered. In 2009, there should be 793 completed, and in 2010 there may be 120 done although that developer hasn't confirmed they are moving forward, said Dean Jones, principal with Realogics.

“Basically 2010 is looking like flat line,” he said.

Jones said developers are holding back for a variety of reasons. Most financial institutions aren't lending for condo construction, and if they are, the terms are “onerous.” Lenders are also requiring more equity and presales, he said. At the same time, developers are facing rising construction costs and people are holding back on buying homes.

“There's a pervasive wait-and-see attitude from buyers,” he said. “I do believe they will return to the market once they realize these condos are relatively finite and prices are more likely to go up than down for new construction.”

The figures from Realogics, which markets downtown condos, don't take into account resale inventory.”

SEATTLE'S AVA DEVELOPMENT JOINS OTHER PAUSED CONDO PROJECTS AWAITING MARKET RALLY
June 27, 2008

PUGET SOUND BUSINESS JOURNAL
By Kirsten Grind

“The situation has made it a challenge for developers to negotiate with contractors, said Dean Jones, president and chief executive of Realogics, a Seattle-based condo marketing company that worked with Ava in the initial stages of its marketing efforts.

Ava stopped active sales and marketing efforts this spring but is seeing potential buyers at its newly opened sales center by appointment only. Initially, condo units were priced from the low $400,000s to $5 million.

The challenge is pre-selling too early and potentially selling a project short, only to then digest rising construction costs, said Jones. Developers just can't digest that risk and construction lenders won't allow it either.”

A SLENDER SKYSCRAPER TOPS OUT
June 25, 2008

THE DAILY JOURNAL OF COMMERCE

“Opus Northwest has reached the top of its Fifteen Twenty-One Second Avenue condo tower near Pike Place Market. The developer claims the project is the first to be built under the city’s new downtown zoning code, which encourages development of taller and more slender high-rises closer to the urban core...

The project team includes: Opus NWR Development, developer; William Justen, project conception; Blaine Weber of Weber Thompson, design architect; Opus Architects & Engineers, architect of record; Susan Marinello Interiors, interior design; Opus NW Contractors, construction manager; Realogics, marketing; and Windermere OnSITE, condo listing agent.”

ABU DHABI GIANT SETS HQ IN SEATTLE
June 20, 2008

PUGET SOUND BUSINESS JOURNAL
By Jeanne Lang Jones

“A survey by Seattle condominium research and marketing consultant Realogics shows the Eastside city is built to less than 45 percent of its capacity – even counting all the new construction now under way, said Realogics principal Dean Jones, who is working with Hydra...

The ace up Hydra's sleeve is its ready access to capital through the National Bank of Abu Dhabi in Washington, D.C. The credit crunch has sidelined a number of proposed condo projects locally with a sharp drop-off in new units expected in 2010 as a result. Because it has funding, Hydra will be able to deliver new units at a time supply is tight, Jones said...

With less disparity in income, home buyers are more likely to agree on the services they are willing to pay for as a homeowners association, Jones said...

Hydra started taking reservations on 17 units in mid-April, and roughly half of those units are now reserved, Jones said. The company is waiting to release the remainder of the building so it can better adjust unit design and pricing to the market, Jones added.”

BELLEVUE IS GROWING UP -- AND UP. BUT RAPID DEVELOPMENT TROUBLES SOME
June 7, 2008

THE SEATTLE POST-INTELLIGENCER
By Aubrey Cohen

“Dean Jones, president and chief executive of Realogics, a Seattle condo-marketing firm, said several massive projects now under construction “are quite literally changing the downtown Bellevue landscape overnight.”

...Although Gershman said construction financing was not a problem for his project, the U.S. housing slowdown has caused skittishness among banks and investors who finance developments. Thanks to the financing situation and continued cost of construction, just one condo project has much of a chance of breaking ground in downtown Bellevue this year, Jones said. But, he said, developers had not proposed more projects than downtown Bellevue's market could accommodate.”

THEY'RE GETTING AWAY FROM IT ALL, TO THE U.S. - DOLLAR, REAL ESTATE SLUMP MAKE AMERICAN PROPERTY APPEALING TO FOREIGNERS
June 2, 2008

MSNBC
By Jane Hodges

“Dean Jones, president of Seattle condo marketing agency Realogics, has partnered with Oh, the Urban Condominiums agent, to pitch Seattle-area property to Canadians. Oh got 22 reservations from Canadians during the pre-sale phase of a 39-story condo tower in downtown Seattle after a trip in December.

Jones said some builders are even offering “currency hedges” to Canadians so they can lock in their final purchase at current exchange rates. Dziedzic says some builders in Arizona are using the same strategy.”

PIE IN THE SKY. THE BUILDING BUST COULD KILL SOME OF SEATTLE'S MOST AMBITIOUS TOWERS
June 2, 2008

THE STRANGER
By Dominic Holden

“The paradox in the doom-and-gloom forecast, however, is that demand is expected to resume at roughly the same moment supply disappears. “For year-to-date, we're effectively balanced for total condo sales as the past years,” says Dean Jones, president of Realogics, one of Seattle's preeminent development consultants. But, he says, “We'll have a real dearth of condos by 2010.”

SCHNITZER HOLDS SYMPOSIUM TODAY
May 21, 2008

DAILY JOURNAL OF COMMERCE

“Developer Schnitzer West will host a real estate symposium today that looks at the future of urban living in downtown Bellevue.

More than 250 real estate professionals, mostly agents, have said they will attend the event, Schnitzer said.

The invitation-only Eastside Realtor Symposium is from 10 to 11:30 a.m. in the Theatre Room of Meydenbauer Center. A reception will follow at Schnitzer's The Bravern condo complex presentation center in Skyline Tower.

The scheduled speakers are: Matt Terry, city of Bellevue director of planning; Matthew Gardner, principal of Gardner-Johnson land use economics firm; Dean Jones, principal of Realogics; Rose Marie David, district manager with First Horizon Home Loans; and Dan Ivanoff, Schnitzer West managing investment partner.”

MIXPO INTRODUCES ONLINE VIDEO ADS. SMALL, MEDIUM BUSINESSES TARGETED
April 30, 2008

THE SEATTLE POST-INTELLIGENCER
By John Cook

“The Seattle startup is introducing its online video advertisement platform for small and medium-size businesses Wednesday, with ActiveRain, Miller Condominium Marketing and Realogics/UrbanCondominiums.com agreeing to market the service. The company also has named Jeff Lanctot, senior vice president of global media for Avenue A | Razorfish, to its board.”

SEATTLE LUXURY-CONDO COMPLEX ESCALA WILL RAISE PRICES
April 26, 2008

THE SEATTLE TIMES
By Eric Pryne

” Let's get this straight.

The market for new downtown condos has cooled. Many potential buyers are backing off, fearful of recession and wary of the national real-estate downturn.”

SPECULATORS STEELING CLEAR OF SEATTLE'S CONDO MARKET
April 25, 2008

PUGET SOUND BUSINESS JOURNAL
By Kirsten Grind

“That's why Kathie and John Truax, in their 60s, plan to sell their 3,700-square-foot home in Richland and move into a condo half that size in downtown high-rise Escala.

The 275-unit building, developed by Lexas Cos., is scheduled for completion in 2009. The Truaxes' condo has a price tag of more than $1 million.

The couple wanted to live closer to stores, restaurants and city life. “We just decided, you know, this is a great life, but let's go do something crazy,” said Kathie Truax.”

SEATTLE'S CONDO PIPELINE EXPECTED TO DRY UP
April 25, 2008

PUGET SOUND BUSINESS JOURNAL
By Jeanne Lang Jones & Kirsten Grind

“With 40 condominium projects in the pipeline for downtown Seattle one might expect a glut of new units on the market. But tight-fisted lenders and hesitant buyers, both reacting to the nationwide credit crunch, have severely hobbled the once high-stepping market.

The pace of development has slowed so sharply that local experts predict a shortage in 2010 that could drive prices up. One consultant forecasts delivery of just 189 new units that year – down from an average of 1,100 anticipated in each of the prior three years.

Behind the prediction: No new condo project has broken ground downtown since the last two buildings – 275-unit Escala and 204-unit Equinox – got under way last summer, said the consultant, Dean Jones, president of Realogics Inc., a Seattle-based condo research and marketing firm...

...Ironically, the slowing market just might protect condominium prices, by reining in supply at a time there is uncertain demand from buyers, said Jones.”

'UNBLOCKABLE' VIEWS COMMANDING STEEPER PRICE IN SEATTLE AND BELLEVUE
March 28, 2008

PUGET SOUND BUSINESS JOURNAL
By Brad Berton

“All those pressures are affecting the values attached to views,” said Dean Jones, principal at Seattle condominium marketing consultant Realogics Inc.

As the increased height limits create confusion about views from existing and planned high rises, Jones added, buildings that can promise “unobstructable” views now command the highest premiums.

Of course, a key factor securing any view is height limits and zoning regulations on nearby parcels. Other limitations on nearby sites might include historic preservation protections and transfers of air rights (in which a property owner forsakes the right to build higher in exchange for cash from a neighbor).

“You might have a fabulous view,” Jones said, “but if you can't guarantee it won't change in five months or even 50 years, you're less likely to get a full premium.”

BELLEVUE VALUES ITS VISTAS
March 28, 2008

PUGET SOUND BUSINESS JOURNAL
By Brad Berton

“Nor does Bellevue boast a mature and bustling “cityscape” providing the level of visual pizzazz seen in Seattle, a 24-hour environment with a far longer history of downtown living, said Dean Jones, principal at Seattle condominium marketing consultant Realogics Inc.

“So it's harder to define just what views will command a value premium in Bellevue,” Jones said.”

BELLEVUE'S STAYING UP LATE: HIPSTER BOWLING ALLEY IS JUST ONE OF THE HOT SPOTS RESHAPING THE CITY'S ONCE-QUIET NIGHTLIFE
February 16, 2008

THE SEATTLE POST-INTELLIGENCER
By Krisin Dizon

“John Howie, chef owner of another culinary draw, Seastar Restaurant and Raw Bar, has announced plans to open a 9,000-square-foot premium steakhouse called John Howie Steak at The Bravern, an upscale development featuring luxury condos and retail, including a 125,000-square-foot Neiman Marcus.”

FORCES ARE ARRAYED AGAINST OVERBUILDING IN SEATTLE
February 8, 2008

PUGET SOUND BUSINESS JOURNAL
By Dean Jones, President & CEO of Realogics, Inc.

“Ultimately, the national housing shakeup is a good thing for Seattle. It addresses some growing pains that could have become detrimental if left unchecked. There’s now little risk that demand projections will be based on speculation, that loans will be provided to buyers who cannot afford them, or that a project will be financed if it can’t demonstrate success before it’s built.”

LEXAS COMPANIES
December 6, 2007

DAILY JOURNAL OF COMMERCE

“Escala, a 31-story mixed-use condo development now under construction in Seattle, won 22 awards from the National Association of Home Builders. It has been nominated to win Gold Awards at the NAHB's 27th Annual Nationals Sales & Marketing Awards in February in Orlando, Fla. The developer is the Seattle-based Lexas Companies. Thoryk Architecture of San Diego is the design architect, and MulvannyG2 Architecture of Bellevue is the architect of record. Weisman Design Group of Seattle is the landscape architect. Realogics of Seattle is the marketing team, and Windermere OnSITE is the listing agent.”

NAMING SECTIONS OF SEATTLE... AGAIN?
November 14, 2007

THE SEATTLE POST-INTELLIGENCER
By Jennifer Langston, Reporter

Lately, that would be condo marketer extraordinaire Dean Jones, president of Realogics Inc., which represents dozens of developments. He popularized the Midtown moniker – at least among real estate agents – and has invented other would-be downtown micro-neighborhood names.

WILL CONDO WAVE SWAMP THE MARKET? LENDERS ARE PULLING BACK, BUT BUILDERS SAY BUYERS ARE OUT THERE
October 21, 2007

THE SEATTLE POST-INTELLIGENCER
By Aubrey Cohen

“But there was some evidence of a speculative frenzy in downtown Seattle in the past year, when investors in the newly completed 2200 Westlake and Cosmopolitan condo projects bought about one-third of the units in those two buildings, then immediately put them up for sale, said Dean Jones, president and chief executive of Realogics, another Seattle condo marketing firm.”

AVA CONDO/HOTEL TO START IN EARLY 2008 AT 8TH, PINE
October 2, 2007

DAILY JOURNAL OF COMMERCE

“Developers of the 39-story Ava condo/hotel at Eighth Avenue and Pine Street said they plan to start construction early next year...

The developers said they have had nearly 1,000 Web site registrations for priority presale information. A sales center at Eighth Avenue and Olive Way is scheduled to open later this year. Realogics and Windermere Onsite will do marketing and sales, respectively.”

CONDOS TO APARTMENTS? TIMES SURE ARE A-CHANGIN': AS RENTS RISE, SOME DEVELOPERS SWITCH PLANS
September 21, 2007

PUGET SOUND BUSINESS JOURNAL
By Jeanne Lang Jones

“With rents nearing $3 a square foot in some new downtown units, big apartment projects finally make financial sense to build.
“For the first time in years, we are where we can finance a high-rise apartment building,” said Dean Jones, CEO of Realogics Inc., a Seattle real estate sales and marketing firm. “

BOUNTY OF LUXURY UNITS FINDING PLENTY OF BUYERS
September 21, 2007

PUGET SOUND BUSINESS JOURNAL
By Jeanne Lang Jones

“Despite an average price of $2.5 million, the hundreds of luxury condominium units under construction in downtown Seattle seem to be finding plenty of takers.”

BELLEVUE'S COMMERCIAL STRENGTH STARTLES BROKERS
August 31, 2007

PORTLAND BUSINESS JOURNAL
By Jeanne Lang Jones

“Bellevue is not a second city to Seattle,” said Dean Jones, president of the Seattle-based condominium marketing firm Realogics. “It is not second to Seattle in absorption [of units] or property values. It is as, or more, expensive than downtown Seattle properties.”

DOWNTOWN SEATTLE CONDO DEVELOPERS GOING TO THE DOGS
August 22, 2007

SEATTLE DAILY JOURNAL OF COMMERCE
By Lynn Porter, Journal Real Estate Editor

When the downtown condo complex Escala opens in the summer of 2009, dog owners will have a lounge where they can watch through a large glass window as their pooch plays in the adjoining dog run.

Some developers have even considered putting kennels in their projects, but decided downtown Seattle has enough, said Dean Jones, principal with Realogics, which markets downtown condo projects.

“We don't get yellow school buses that pull up in front of our condos. We get these big vans with paws on them,” said Jones.

SECONDSPACE UNVEILS UNIQUE LIFESTYLE-ORIENTED MARKETPLACES FOR DISCOVERING AND ENJOYING YOUR "HOME AWAY FROM HOME"
July 20, 2007

SECOND SPACE

SecondSpace's unique technology platform and highly-visited web sites will significantly enhance our ability to match baby boomers and ‘home splitters' with the perfect condo or second home, and generate customer insights that will help us deliver more relevant and enhanced offerings in the future.

WHO'S NO.1? BELLEVUE'S THE BIG DEAL
July 6, 2007

PUGET SOUND BUSINESS JOURNAL
By Jeanne Lang Jones, Staff Writer

Luxury retailer Neiman Marcus chose to locate its first Northwest store not in Seattle, but in Bellevue, citing better demographics. Eight of the Puget Sound region's 10 wealthiest ZIP codes are on the Eastside.

URBAN 'MIGRANTS' BRING UPTOWN STYLE DOWNTOWN
June 4, 2007

PUGET SOUND BUSINESS JOURNAL
By Jeanne Lang Jones, Staff Writer

The move back to downtown is part of a national trend.

AT THE MOMENT, FUTURE OF SEATTLE IS JUST A FACADE
May 17, 2007

THE SEATTLE POST-INTELLIGENCER
By Aubrey Cohen, Reporter

The Greater Seattle Condo Expo, which takes over the ballroom this weekend, aims to give prospective condominium buyers a clearer idea of their possible future neighborhood...

BOOM IN CONDOS KEEPS BUILDERS GOING
May 15, 2007

THE SEATTLE POST-INTELLIGENCER
By Aubrey Cohen, Reporter

Dean Jones, president and chief executive of Realogics, a Seattle marketing company that works with condo developers, said he also expected apartment and condo development to stay strong.

“Downtown Seattle and downtown Bellevue are still relatively in infancy,” he said.

NORTHWEST HOUSING MARKET ENJOYS A RENAISSANCE
May 9, 2007

THE WALL STREET JOURNAL
By Julie Bennett

“According to Dean Jones, principle of Realogics, a Seattle-based real estate consulting and development firm, one reason why Seattle is bucking national trends is that unlike markets such as Miami, Las Vegas, and San Diego, which took off after the 2001-02 recession and now have overbuilt condo markets. Seattle’s economic recovery was delayed. “We never saw the boundless 20% to 30% annual appreciation that hit other towns, so we never attracted a lot of real estate investors (who buy housing units to sell quickly, or flip at higher prices) and who can create a false sense of demand that leads to overbuilding.” Mr. Jones says, “Most developers in Seattle limit the sale of investment units after lessons learned from other boom towns that are now experiencing a market correction.”

LUMEN - UPTOWN
April 28, 2007

THE SEATTLE POST-INTELLIGENCER

The concept of “enlightened living” that inspired the LUMEN design focuses on the busy and demanding lifestyles of urban dwellers. Each home features the efficient design that has made LUMEN’s homes so coveted by those who appreciate the stylish simplicity offered by modern living. Features such as appliances concealed behind designer cabinetry; sleek, easy-toclean concrete flooring; hidden workstations; internalized bedrooms; beds with built-in storage; and multipurpose room dividers serve to make the most of the interior living space. And at already 80 percent sold, buyers are quickly seeing the benefits, according to Heather Trostle, project marketing director with Realogics Inc., which is representing LUMEN.

“People are beginning to realize the many benefits of living smarter,” says Trostle. “Our busy lifestyles call for simplicity in our homes – efficient workspace, ample storage, convenient locations and quality construction, all designed for the way we actually live.”

BOOM TOWN SEATTLE DEVELOPS A TASTE FOR THE HIGH LIFE
April 1, 2007

SEATTLE METROPOLITAN MAGAZINE
By Lisa Steakley

“High end (and higher-priced) city homes with sweeping views, such as Fifteen Twenty-One, Escala, and the Four Seasons, are drawing baby boomers to the urban lifestyle.
But downtown’s demographics are unlikely to change completely. Families, which make up less than 5 percent of buyers, aren’t sold on the high life. “You don’t see a lot of yellow school busses downtown,” says Dean Jones, president of the condo-marketing firm Realogics. “Until a developer adds a school instead of a hotel, the market will be mostly young professionals and empty nesters.”

8th and PINE - AVA
March 31, 2007

SEATTLE CONDO REVIEW
By Wendy Leung

AVA will be attractive to those seeking both the excitement of the city and yet prefer some solace in their living environment. This is the “ZING” and the “ZEN” that is talked about. It's going to have one of the most dynamic social scenes in downtown Seattle with a lobby bar and signature restaurant concept (to be released later this year) and a large, elevated outdoor pool deck and bar overlooking Pine Street. It reminds me of the SKYBAR in the Mandrian Hotel in Los Angeles. It's this kind of amenity programming that will set the community apart – the developer really knows how to attract guests and offers residents the opportunity to tap into the energy or find sanctuary at home.

BELLA MIRA - LAKE SAMMAMISH CONDOS A "BEAUTIFUL SIGHT"
March 20, 2007

NW CLASSIFIEDS
Advertorial

“Bella Mira will be very limited in its availability- only eight of the 16 homes will be released for advance presale. The remaining homes will be sold upon completion in spring 2005 when they can be toured and fully appreciated, according to project marketer Dean Jones of Real Estate Applied Logics, Inc.
“Buyers familiar with presales appreciate priority home selection and an opportunity to personalize their interiors,” he says. “They may also lock into today’s low interest rates, while taking the next year to sell their current home in a rising market.”

CONDOTELS FINDING FANS IN SEATTLE
March 19, 2007

DAILY JOURNAL OF COMMERCE
By Lynn Porter, Real Estate Editor

Many people attracted to City Suites want an in-city home to build equity, get room revenue and use for short stays, said Dean Jones, principal with Realogics, which is marketing the project.

Corporations wanting to house guests are among other potential buyers, as are people who want to house a nanny or other domestic help while they live in one of the project's conventional units, said Jones, noting “that's one well-kept nanny.”

“I think the nature of the product is attractive to investors and they're targeting us,” said Jones.

SOURED MARKET IN SEATTLE? THINK AGAIN.
March 8, 2007

DAILY JOURNAL OF COMMERCE
By Dean Jones

“Today, downtown Seattle is a bright spot in the national landscape, with enviable demand for new retail, office, industrial, biotech, and residential development. Still, our condo boom is in its infancy, lagging behind West Coast markets like Vancouver, San Francisco, and San Diego. Even Portland has delivered more housing units in a market that’s half the size. Seattle is just starting to catch up.
Seattle’s market is far less sensational and much more logical than these other cities. Our economy experienced a delayed recovery from the recession and from a market perspective, we’re still in the first half of our cycle. Seattle didn’t witness the same rates or consecutive years of appreciation as headlining markets that are now digesting a market correction. It wasn’t until 2005 that downtown Seattle saw double digit appreciation, and I believe that was brought on more by the introduction of improved product offerings than by any kind of investor ebullience. While investors may have represented 15 to 20 percent of downtown Seattle’s condo absorption in the past, new restrictions are forcing this conditional buyer segment much lower. The vast majority of home buyers today are owner-occupancies, which is a good thing.”

URBAN SPACE DESIGN - MAKING THE MOST OF YOUR LOFT, CONDO OR TOWNHOME
March 1, 2007

ALASKA AIRLINES MAGAZINE
By Pat Tanumihardja

“According to Dean Jones of Realogics, organizer of last year’s Downtown Seattle Realtor Symposium, 7,600 condominiums are planned, proposed or under construction in Seattle between now and 2010. They will add to the 7,500 condos Jones estimates are already in existence. Other cities in the Northwest are experiencing similar condo-market growth, and so is the country as a whole. The National Association pf Realtors reports that condominium and co-op housing sales rose 9.3 percent in 2005 from 820,000 to 896,000. (Condo and co-op sales fell 10.4 percent in 2006, to 803,000 units; however, 2006 is still the third-highest year recorded).”

ART, COMMERCE AND POLITICS MIX AS OLYMPIC SCULPTURE PARK PREPARES FOR ITS CLOSEUP
January 5, 2007

PUGET SOUND BUSINESS JOURNAL
By Clay Holtzman

“Belltown’s condo developers also see the sculpture park as a major driver of housing demand.
“I think the Olympic Sculpture Park is going to be as every bit important to Seattle as Central Park is to New York,” said Dean Jones, principal with Realogics, a marketer of condos in the Belltown area.
There’s been no shortage of people to occupy the forest of condo towers that has sprung up in North Belltown. For example, in The Concord building near the corner of First Avenue and Broad Street- the first residential project conceived during the park’s planning in the late 1990’s- a 12th floor condo purchased in 1999 for $419,990 was sold, account to county records, for $689,950 in 2006. Jones attributes strong appreciation among area condos to the park.”

DOWNTOWN SEATTLE - AN EMERGING METROPOLIS
January 1, 2007

GREATER SEATTLE INFO GUIDE
By Dean Jones

“Downtown Seattle boasts the region’s primary employment center, preferred shopping and dining destinations and world-class cultural districts. So if you prefer to work, shop, dine, and play downtown- why not live there? In this time starved world it just makes sense to live with efficiencies and conveniences to spend our time as we choose instead of tolerating traffic.
Developers have anticipated the trend and are vying for consumer attention in an increasingly competitive market. Gone are the days of building glorified apartment buildings and selling them as condos. Instead, tower cranes dot the skyline as downtown Seattle is serving up high-design and amenity-filled communities for new markets of awaiting homebuyers.”

PREVIEWS FOR CONDO TOWERS DRAW ACCOLADES, RESERVATIONS
December 30, 2006

THE SEATTLE POST-INTELLIGENCER

“Savvy homebuyers understand that this unique combination of design, quality, upscale retail and exclusive services is not common and it won’t likely be replicated,” says Jones. “I’m not sure how you’d top this offering.”

MARIN CONDOS ARE COMING TO SEMIAHMOO
December 13, 2006

DAILY JOURNAL OF COMMERCE

“Marin has received nearly 200 presale registrants, from buyers from as far away as Calgary and Hawaii, according to Andy Shaw, principal with SW. He said 80 percent of those interested are seeking second homes or vacation properties. The U.S. exchange rate and geography are also attracting Canadian buyers, he said.
Marin is adjacent to Semiahmoo Resort and Spa, 20 minutes north of Bellingham.
The project was designed by Vancouver, B.C.- based Ankenman Marchand. Exxel Pacific of Bellingham is the general contractor.
The condos range from 1,200 to 2,200 square feet. Each unit has a private outdoor space, master suite with limestone walls, granite countertops, soaker tubs, steam showers, and Sub-Zero and Wolf appliances.
Prices will range from $600, 00 to more than $2 million.
Dean Jones of Seattle-based Realogics, Inc. is marketing the project and Chet Kenoyer of Windermere Real Estate is handling sales.”

TWIN CONDO TOWERS DUE FOR DENNY REGRADE SITE
December 7, 2006

DAILY JOURNAL OF COMMERCE
By Lynn Porter

“Dean Jones, principal with Realogics, Inc., which does market research, design, marketing and sales for condo and mixed-use properties, nearly 1,000 new residential units, mostly condos, will be completed in 2007. About 2,000 will be built annually from 2008 through 2010. He believes the market can absorb 2,500 units a year.
“The demand will outnumber the supply for at least the next several years,” he said.
He predicts condo prices won’t decline at least through 2010, given strong job growth, in-migration and the desire for city-living.
“People are not buying because they have to because of a job,” he said. “They’re buying because they want to.”

THE CONDO QUESTION - MEASURE YOUR CHOICES BY MORE THAN A YARD
December 1, 2006

PREMIERE LIVING MAGAZINE
By Alison Peacock

“The benefits of living in a condo are primarily lifestyle-oriented,” says Dean Jones, principal at Realogics, a firm that represents multiple high-rise condominium projects in the Puget Sound area. For instance, condos usually mean a shorter commute, which frees up time for socializing. Condos also mean more neighbors close to your door. Plus, the convenience of nearby urban dinning, shopping, and cultural entertainment makes it easier to spend quality time with all those new friends.
If you aren’t the type of person who likes to follow rules, Jones warns that the regulations of a homeowners’ association may be trying for you. He also warns that some downtown condo locations are less evolved than others- definitely something to think about, since you’re plunking down more dollars per square foot for a condo than you would for a suburban home.”

LAKE SAMMAMISH CONDOMINIUM ESTATES OPENS NOVEMBER 19TH
November 16, 2006

NORTHWEST CLASSIFIEDS

“We knew these homes would need to be seen to be truly appreciated and let me tell you- the wait was well worth it,” says Dean Jones, principal of REAL Project Marketing, marketers for the project. “Bella Mira is truly an exceptional real estate opportunity.”

CENTERS OF ATTENTION - SHOWROOMS, PREVIEW HOMES, SET THE STAGE FOR THE NEW LOOK OF DOWNTOWN
November 11, 2006

THE SEATTLE POST-INTELLIGENCER
Advertorial

“For many of our buyers, it’s a big first step walking into one of these showrooms,” says downtown real estate marketing specialist Heather Trostle. “Many of our guests hadn’t thought much about downtown living before. This way, they can see not only the cabinets, the flooring and the finishes in the presentation center, but they can also look at the surrounding neighborhood and say ‘I can really see myself here.’”
“This presentation center gives buyers the big and small picture of Belltown and Gallery. They get the broad range- and see what’s new and what’s different- so they fall in love with the neighborhood. Then they see the exterior of the building and the architecture- which is so unique and stylish that they’re drawn to this condominium. After that, they discover what’s new and what’s different- the stylish and unique features- about living in their own home here.”

LATEST LOFTS TOUT DOWNTOWN VIBE, UPTOWN SETTING
November 10, 2006

PUGET SOUND BUSINESS JOURNAL
By Catherine Arnold

“Some spaces being marketed as lofts are just high-ceilinged flats, said Dean Jones, principal of Realogics, Inc., a Seattle-based company that markets condos. He maintains that “true” lofts have a mezzanine second level that overlooks the first floor.
“We’ve had feedback from buyers saying that they’d seen other spaces that were just a flat with tall ceilings,” he said, “but they were looking for two-story spaces, because they want the drama of 18 feet of glass window, huge open walls, and a bedroom on the second level for privacy.”

DOWNTOWN CONDO EXPERTS OPTIMISTIC ABOUT LOCAL HOUSING MARKET TRENDS
November 9, 2006

By Dean Jones, President & CEO of Realogics, Inc.

With the U.S. housing market garnering national media attention on a daily basis, many homebuyers are left to wonder what headlines to consider and which ones to ignore as it relates to the local marketplace.

CONDOS FEEL CASH CRUNCH
October 20, 2006

PUGET SOUND BUSINESS JOURNAL
By Jeanne Lang Jones

“Dean Jones, president of R.E.A.L. Project Marketing in Seattle, can see the purse strings tightening.
“Some institutions are not lending on condos altogether,” Jones said, adding, “It’s important to note that it is not a reflection on our market- it’s more of a reflection on the national market.”

SCHNITZER NORTHWEST UNVEILS NEW GENERATION OF UPSCALE BELLTOWN CONDOMINIUMS
October 10, 2006

MEDIA RELEASE
By Michael Graubard

“We are thrilled to unveil such a unique product into one of the most exciting and vibrant neighborhoods in all of Seattle,” said Dean Jones, president of Realogics Inc., the project’s marketer. “There are plenty of new developments out there, and Gallery is offering a level of distinction and personality that’s unique. We’re not too surprised that so many buyers have expressed an early interest.”

COLLECTABLE CONDOMINIUMS UNIQUE TO DOWNTOWN
September 16, 2006

THE SEATTLE POST-INTELLIGENCER
Advertorial

“The overall concept is unprecedented,” says Heather Feheley, marketing director of Realogics Inc., who is representing LUMEN. “LUMEN has introduced to Seattle an exciting new category of residential living that we call lifestyle condominiums. You really won’t find this same combination of design, quality and residential amenities elsewhere.”

A CONDO - AND A LIFESTYLE, TOO
September 8, 2006

THE SEATTLE POST-INTELLIGENCER
By Aubrey Cohen

“It’s really about the unveiling of a project with throwback elegance,” said Dean Jones of the marketing firm Realogics. “It’s speaking to people who want to reward themselves with a higher level of living.”

BELLEVUE'S COMMERCIAL STRENGTH STARTLES BROKERS
August 31, 2006

PORTLAND BUSINESS JOURNAL
By Jeanne Lang Jones

“Bellevue is not a second city to Seattle,” said Dean Jones, president of the Seattle-based condominium marketing firm Realogics. “It is not second to Seattle in absorption [of units] or property values. It is as, or more, expensive than downtown Seattle properties.”

GALLERY CONDOMINIUMS COMING TO BELLTOWN NEIGHBORHOOD
August 9, 2006

MEDIA RELEASE
By Michael Graubard

“Based on all the registrations for presale information- it’s clear that Gallery is going to be a big hit in Belltown,” says Dean Jones, president of Realogics Inc., the project’s marketer. “With increasing home options it made sense to enable home buyers to define their own living spaces rather than programming it based on developer intuition. This level of design sophistication and flexibility is what has been missing in the high-rise marketplace until now- I think Gallery will define a new product category for condominiums.”

BALLARD HOUSE TURNS INTO A POT OF GOLD
July 7, 2006

THE SEATTLE POST-INTELLIGENCER
By Kathy Mulady

“Nearly 50 condominium projects are currently planned for completion by then (2010), according to a report from Realogics.”

THE NEW (TALLER) DOWNTOWN
July 1, 2006

SEATTLE MAGAZINE
By Joe Fallensbee

“Urban lifestyle rainmaker Dean Jones of Realogics sees a Seattle peopled with residents who live, work, and play in a vibrant 24/7 downtown. He’s the marketer behind many new mixed-use developments and high-profile condo towers.”

BOOMING DEVELOPMENT SET TO CHANGE SEATTLE'S LOOK
June 14, 2006

THE SEATTLE POST-INTELLIGENCER
By Nick Eaton

“Seattle is ‘playing catch-up’ to growing cities such as Portland and Vancouver, B.C.,” said Dean Jones, president of Realogics, a real estate marketing company in Seattle.
“The trend seems to be that the market is just growing into what it should have been a few years ago,” Jones said.
Jones and seven other experts spoke as panelists at a Realtor Symposium Tuesday night at Benaroya Hall, which showcased many of the new downtown projects.
One highlight of the symposium was 1521 Second Avenue, a 38-floor, 143 unit all glass building scheduled to break ground next month between Pine and Pike streets. It’s one of Jones’ projects, and it’s regarded as one of the flagship buildings of the Seattle pipeline expansion.
“It’s the first project of its kind that has taken advantage of the new height limit,” Jones said.”

DEMAND PROMPTS SUMMER PREVIEW EVENT FOR MIDTOWN CONDO TOWER
June 10, 2006

THE SEATTLE POST-INTELLIGENCER
Advertorial

“Dean Jones, a principal of Realogics Inc., the project’s marketer, says buyers don’t want to wait to discover what Escala is all about, even if the special home preview occurs while the sales center is still under construction.
“It’s certainly unconventional to open a sales center with bare drywall and exposed concrete floors,” says Jones. “But for one night only, we’re going to let eager homebuyers see the essential design and reserve some of downtown Seattle’s most exclusive property before the general public sees it.”
Jones described these reservations as a convenient way of ensuring first choice on a preferred home before the typical sales rush. Even wit this early release, he predicts that released homes will be snapped up quickly.”

REALTORS INVITED TO SEE FUTURE CONDOS
June 7, 2006

DAILY JOURNAL OF COMMERCE
Journal Staff

“The projects are in high-density downtown neighborhoods. The greatest concentrations are in the Denny Triangle and in the area between Fourth and Eight avenues and Olive Way and Blanchard Street,” said Dean Jones, president of Realogics, organizer of event (the 2006 Downtown Seattle Realtor Symposium).
It includes analysis of the market and a computer animation showing Seattle’s skyline in 2010. “The market will see range of products, including condos of 6,000 square feet that can be combines to make larger units,” Jones said.”

2006 DOWNTOWN SEATTLE REALTOR SYMPOSIUM OFFERS INSIDER GLIMPSE OF NEW PROJECTS, MARKET TRENDS
June 5, 2006

REALOGICS PRESS RELEASE
By Dean Jones

“One of the most exciting segments of the symposium is the unveiling of a graphic animation that shows what the cityscape will look like in 2010,” says Jones. “Weber + Thompson created the graphic using a cutting-edge mapping software, and the result is impressive. We’re seeing entirely new neighborhoods developing before us, not just a tower here and there.”

SURVIVING CITY HALL
June 1, 2006

SEATTLE BUSINESS MONTHLY
By Mary Boone

“Dean Jones, principal with Seattle Based Realogics, Inc., wonders if the city’s processes might change if they monitored themselves with the same sort of secret shopper programs employed by private business.
“In essence, the city is a business and permit applicants are their customers,” he says. “The way cities treat their customers certainly plays a role in motivating or inhibiting progress. Cities that want to encourage development are consumer friendly; they listen to business clients and respond to their needs.” Cities that have high demand for development, he adds, tend to have more processes and “more hoops to jump through.”

REAL ESTATE BUZZ: HOTEL/CONDO GO TOGETHER LIKE LOVE/MARRIAGE
June 1, 2006

DAILY JOURNAL OF COMMERCE
By Lynn Porter

“All 110 City Suite Condos in the 23-story Second + Pine luxury hotel/condo project have been reserved with refundable deposits, according to Dean Jones with Realogics, Inc., formerly Real Project Marketing. Buyers of those condos may include them as a part of the hotel rental pool.
The $200-million plus development also has 94 other condos priced well over $1 million and 42 of those have been reserved- even before the hotel brand has been announced, said Jones. The City Suites units cost less.
Jones’ company is marketing the Seattle project by Portland developer Paul Brenneke. The 560,000-sqaure-foot development will be built between Second and Third avenues and Pine and Stewart Streets.
Jones said demand is being driven by the move-up buyers from other downtown towers- people who like being able to walk to Pike Place Market from their units. It is also being fueled by out-of-state buyers who like the City Suites concept, and by downsizing empty-nesters.
“I think it’s understandable that we’re not converting to purchase and sale agreements until we make all out brand announcements,” Jones said.”

CONDONATION - ON THE RISE
May 30, 2006

NORTHWEST HOME & GARDEN
By Scott Holter

“That there seems to be no letup in sight comes as no surprise to Dean Jones, whose firm REAL Project Marketing keeps close tabs on condominium market research and product development. “There’s no doubt that the condo supply is significantly increasing, but there is not a (real estate) bubble in Seattle,” Jones insists. “We’re only catching up with the marketplace. We’re in a delayed recovery from the recession, when the demand can increase faster than the supply can be provided. Jones thinks it will be 2008 or 2009 before the supply and demand find a better balance. But even than, he says, “will only male is a more typical market.”

40-STORY TOWERS EYED FOR REGRADE
May 1, 2006

DAILY JOURNAL OF COMMERCE
By Lynn Porter

“Dean Jones, principal of Realogics Inc., a Seattle-based project marketing firm, said more residential, retail, and office development is coming to the outer edge of Belltown and the adjacent Denny Triangle, an area he calls midtown.
“It’s become an attractive residential neighborhood because it’s walkable to downtown,” he said.
Development there is also being propelled by available land, zoning, and other successful projects, Jones said.
“I believe it will become (among) the densest residential neighborhoods on the West Coast,” he said.”

43-STORY RESIDENTIAL TOWER FOR 5TH, MARION
March 23, 2006

DAILY JOURNAL OF COMMERCE
By Lynn Porter

“Dean Jones, president of Real Project Marketing, said he doesn’t know details of the Schnitzer projects, but thinks the area could emerge as an attractive neighborhood for in-city living.
“It just shows the additional excitement for developing in downtown Seattle and the emergence of new residential development in the city,” he said.”

LUMEN CONDOS: DOING MORE WITH LESS
March 20, 2006

DAILY JOURNAL OF COMMERCE
By Lynn Porter

“This is interesting because the Lumen Condos, which range from 500 to 2,100 square feet, are about 10 percent smaller than traditional units, according to Dean Jones, president of Real Project Marketing, which is marketing the project.
One of the more unusual aspects of the project is what Jones calls “maximum personalization opportunities.” The base condo will be an open floor plan with a minimum of interior walls. It will have a kitchen, bathroom, and a great room with all appliances and fixtures and either finished concrete colors or solid surface flooring.
Jones said focus groups initially said they wanted stainless steel appliances and fireplaces, but then they responded to images of the high style design and efficiency found in the Lumen units.”

B.C. MARKETER WINS U.S. AWARD
March 20, 2006

REAL ESTATE MAGAZINE

“Cliff Bowman and his Vancouver company Builders International Real Estate Marketing Corp. (BireM) and Seattle partner, Dean Jones of Real Estate Applies Logics (REAL), received top gold Nationals Award for Attached Community of the Year- Urban, for the 2200 project. They also received another gold award for Best Graphic Continuity for the same project.
Dean Jones, who recently formed REAL, worked with Bowman in the past to achieve previous BireM awards for projects in San Francisco and Seattle in 200, 2001, and 2003.”

CONDO CRAZY
March 1, 2006

SEATTLE MAGAZINE

“It’s unbelievable to us that this is happening to Seattle, but the reality is it has already happened to San Diego, San Francisco, and many East Coast cities,” says Dean Jones, principal with Realogics Inc., which provides market research and product development for real estate developers.
In other words, condos are fast becoming Seattle’s new housing supply.
What brought such confidence? Jones points to a growing population that led to an unmet housing demand, one that may not see a catch-up for two, three, or more years.
In designing their downtown projects, Jones says many Seattle developers are drawing upon the cosmopolitan experience of European-influenced cities like Vancouver, B.C. Living downtown provides a lifestyle that includes avoiding long commutes, better time management, many gathering places, social togetherness, and a solid investment. With more residents downtown, the urban experience becomes safer and more vibrant.”

SAN FRANCISCO DEVELOPER PLANS 6TH & WALL CONDOS
February 27, 2006

DAILY JOURNAL OF COMMERCE
By Jon Silver

“Dean Jones heads Real Estate Applied Logics, said the site has the making for a successful project, noting the “phenomenal” views and location at the convergence of four growing neighborhoods- Belltown, South Lake Union, Lower Queen Anne, and Midtown.
“It’s becoming far more attractive and very livable, given amenities such as 2200 Westlake,” he said.
Jones said the supply of downtown condos is lagging demand, and that is likely to continue drawing developers from the outside area.
“A lot of the developers responsible for downtown growth are the same that have always been here,” he said.
Outside developers can introduce new product types that have been successful in other places and help the local market to evolve.
Inspired new developments, Jones said, can both attract local buyers looking to trade up as well as bring in new buyers “who have said it takes tat new design or amenity or mixed-use to move here.”

MORE PEOPLE, RETAIL ARE HEADED FOR SEATTLE: DSA
January 25, 2006

DAILY JOURNAL OF COMMERCE
By Lynn Porter

“Dean Jones principal of Real Estate Applied Logics, said Seattle is more affordable than other West Coast markets. Potential home and condo buyers who complain of sticker shock “have got to get over it,” he said. Higher construction costs in recent years may mean that buyers of lower-end homes and condos find they can afford even less space, so what space they have must be designated to maximize efficiency, he said.
“You want to spend $300, 00, this is the environment you’re going to be in,” he said.”

THE PARC CONDOS GO UP NEAR THE SCULPTURE PARK
October 27, 2005

DAILY JOURNAL OF COMMERCE
Journal Staff

“Dean Jones of REAL Project Marketing says timing of the project, which is to open in the late fall of 2006, is ideal because demand for condos is surging. More than 1,400 people have registered on the project’s website, parcbelltown.com.”

DOWNTOWN DWELLING: CONDO CRAZE CLIMBS WITH BUYERS PAYING MORE THAN $500,000 FOR URBAN EXPERIENCE
June 3, 2005

PUGET SOUND BUSINESS JOURNAL
By Jeanne Lang Jones

“When you look at the ingredients that make up an urban housing market, Seattle has all the diverse and deep demographics, the constrained traffic scenario….and the cultural and lifestyle amenities that a robust cosmopolitan market requires,” said Dean Jones, CEO of Seattle-based Real Estate Applied Logistics, Inc. “Yet it definitely has been playing catch-up to markets like Vancouver (British Columbia) and San Diego.”
The gap will narrow over the next eight years, however, as downtown Seattle gains as many as 3,000 additional condominium units, Jones said. Additionally, condo projects are coming to market with more amenities and more sophisticated design.
That’s driving up values. Where new constriction used to fetch only about $25 a square foot more than a resale, recent projects such as Avenue One and Cristalla have pushed that price differential to between $75 and $100 a square foot, Jones said.
“In any case, increasing the number of condo residents is good news for downtown Seattle,” said Jones. “The tax revenue generated by literally billions of dollars of investment in downtown Seattle will have a really positive effect in downtown.”
Besides increasing the tax base, more residents will make neighborhoods safe and support additional retail and restaurants as well as cultural institutions, he said.”

CONDO TOWER DESIGNED TO ELEVATE LIVING TO NEW HEIGHTS
March 1, 2005

NW CLASSIFIED
Advertorial

“Dean Jones of REAL Project Marketing adds that participating in the design process is a great way for homebuyers to secure a home before it ever hits the market.
“The best home buying opportunities are always reserved for those that act early,” says Jones, “unique properties like this often sell very quickly at first (speaking of 1521 Second Avenvue).
Jones suggested that only a limited release of homes will likely be available for presales citing that the homes and views will need to be seen to be fully appreciated.”

BREMERTON GETTING 66 NEW CONDOS
August 27, 2004

DAILY JOURNAL OF COMMERCE
By Rebecca Campbell

“The future of downtown Bremerton is very exciting, making many of these early buyers look like savvy investors in short order,” said the project marketer, Dean Jones of Real Estate Applied Logics. “More than 200 potential buyers have shown interest in the units,” he said.
Jones estimates 20 percent of the buyers will be Seattle commuters. The reintroduction of foot passenger ferry service between Bremerton and Seattle is a big factor in Bremerton’s draw, he said.
“A 35 minute commute makes Bremerton a bedroom community for Seattle,” Jones said. “It’s like the Sausalito environment in San Francisco.”

WORK TO START ON TOWERS RECORDS SITE
August 12, 2004

DAILY JOURNAL OF COMMERCE
By Marc Stiles

“I can’t think of a similar building that is not either wood frame or all steel,” says Dean Jones whose company Real Estate Applied Logics is marketing the condos.
The condo portion has been dubbed Lumen, named for the interplay of light and space, according to Jones. He says the finished product will be akin to a glass box.”

HIGH-END CONDOS START IN ISSAQUAH
July 29, 2004

DAILY JOURNAL OF COMMERCE

“Marketer Dean Jones of Seattle-based Real Estate Applied Logics said nearly half the units have been pre-sold, with an average price over $1million (speaking of Bella Mira). The remaining units will be listed for sale after the completion in spring 2005.”

AVENUE ONE TO FINISH BY FALL
May 13, 2004

DAILY JOURNAL OF COMMERCE

“Dean Jones of marketing company Real Estate Applied Logics said Avenue One’s tenants are expected to be able to move in early this fall. Ha said 30 percent of the units have already been sold and construction of a 3,000-sqaure foot sales gallery is set to be complete this summer.”

BELLTOWN CONDOS JUST KEEP SELLING
April 9, 2004

PUGET SOUND BUSINESS JOURNAL
By Jeanne Lang Jones

“More than two-thirds of the buyers are under the age of 45, but buyers also include some downsizing empty-nesters and newly hired executives moving from other West Coast cities. Said Jones, “Those hires are generating the immigration of buyers like I haven’t seen in four years.” The 116-unit residential tower (Avenue one), a development led by Intracorp Real Estate LLC, is located on the southwest corner of the intersection of First Avenue and Clay Street, near the city’s proposed sculpture park.”

AVENUE ONE: EXCITEMENT BUILDS IN BELLTOWN
February 18, 2004

NORTHWEST CLASSIFIEDS

“It’s that desirable combination of location, design and timing,” say Jones. “Savvy homebuyers know the value of a First Avenue address and recognize the benefits of pre-market pricing and selection.”
Jones says all the interest has expedited the project’s marketing program, which was planned to commence later in the spring with the opening of an in-building Presentation Center.
“Given the early release of homes, we’ve established a private Web site for previewing and will soon open an interim sales center called StudioONE next to the construction site,” Jones says.”

CONDO BUYERS WANT PENTHOUSE PRIVILEGES
February 6, 2004

PUGET SOUND BUSINESS JOURNAL
By Teri Citterman

“What’s driving developers to take such risks?
According to Dean Jones, a principal of Seattle-based Real Estate Applied Logics Inc., which currently markets The Vine, TriBecca, and Avenue One, it’s increased competition.
Offering greater amenities and more packaging options may make it easier to sell the units, however it may also present a challenge in terms of delivery.
Again, it comes down to competition and what a developer does to define the product, according to Jones. “You can differentiate it and highlight the design possibilities—or have a very confident and distinct design program scheme,” he said.
Citing his company’s research, Jones says that a portion of the market wants to select from the programmed schemes. However, overwhelming potential home buyers can backfire.
If you offer too many upgrades and options—the risk is that people can get lost in upgrade alley. It can work against the seller,” said Jones. Additionally, when buyers face significant charges for upgrades, it may send them shopping in a different direction.
“When the market becomes sophisticated and the demand by the consumers is there, then developers build them,” said Jones. He attributes the demand for these new mixed-use facilities as a sign of a maturing market in Seattle. Condo owners get the cachet of living in an upscale-hotel and can take advantage of the hotel-style conveniences like valet parking, 24-hour concierge, the fitness clubs and spas, housekeeping, turn-down service, and room service.”

ROOM TO GROW - DECKS, ROOFTOP GARDENS AND GREEN SPACE GIVE BELLTOWN A SENSE OF HOME
September 21, 2003

NORTHWEST HOME & GARDEN
By Doree Armstrong

“You definitely see people reaching out to embrace greenery in their living spaces,” Truax says of downtown living. “People look beyond their decks and see Belltown as their backyards. We certainly enjoy getting out of the building altogether, and going down to Myrtle Edwards Park.”
“The sun comes out and sure enough you see everybody out on their decks. They don’t hide from the city; they’re always striving to connect with it,” Truax says. “It’s an extension of yourself as well as a connector to your community. People have this idea on condo living as getting in the elevator and going up to your condo, but it’s much more interactive than that.”

SENSE AND SENSIBILITY – DINING, SHOPPING, PLAYING IN BELLTOWN
September 21, 2003

NORTHWEST HOME & GARDEN

“Belltown is a level of cache but without the pretentiousness,” says Stacy Truax. “Some people choose it for a night, others choose it for a life.”

FREE YOUR SENSES – FEEL THE SIDEWALK BETWEEN YOUR TOES – LIVING IN-CITY EXPANDS THE RESIDENTIAL EXPERIENCE
September 1, 2003

NORTHWEST HOME & GARDEN
By Doree Armstrong

“That was a signal,” explains former condo developer Dean Jones, now owner of Belltown based Real Estate Applied Logics, a real estate consultancy and marketing firm. He is also senior member of bireM (builder’s international real estate Marketing).
“You’ve got to take note of what’s happening around us. We’ve got two new stadiums, then EMP, then the Washington State Convention center expanded, then Pacific Place Mall opens and the housing booms. We have a new courthouse, a new c ivic center and a new library. All you have to do is look at the last seven years of Seattle and it goes like this,” he says, using his hands to mimic a graph line going off the charts. “Billions of dollars will change the face of a city and make it more attractive to be here.”
“One of the reasons I was so interested in Seattle is I saw what happened to Vancouver, B.C. since the mid-80’s. We saw the demand for downtown living, predicated by lifestyle, traffic congestion, geography and property investment,” he explains. “That whole lifestyle is seen as nouveau, but it’s been in more mature urban markets for decades.
“Belltown is kind of downtown’s heart,” Jones says. “It’s where people want to be.”
“People who want to be here know what they want and know what they’ve been missing,” Jones explains. “This is going to be the next generation of downtown living. Developers are becoming more sophisticated. All of this points to a new product of higher design and smaller square footage.
“In the last month I’ve met three couples who’ve told me, ‘I want to discover myself within the urban context,’” explains Truax. “They totally buy into the idea – there’s more to experience in the next stages of their life. And, if you’re going to change your lifestyle, city life has a certain cache. Choosing your environment and lifestyle is a real privilege. Living in Belltown makes it that much better.”

URBAN LIVING: THE NEXT GENERATION OF CITY DWELLERS AND CONDO DEVELOPERS NEED TO THINK SMALL
February 17, 2003

PUGET SOUND BUSINESS JOURNAL
By Becky Monk

“Our biggest fear is, ‘Are we going to be a generation where more is more and we are going to be priced out of downtown living?’” said Jones, principal of Real Estate Applied Logics Inc., which specializes in the market research, product development, marketing and sales solutions for real estate developers.
“Developers and their architects are going to have to build a new generation of projects.”
Don’t get Jones wrong. Following a giant build-up – some say overbuilding – of condominiums during the dot-com boom, there are plenty of downtown condos still on the market. There are many available with large floor plans, and they are selling.
Jones says, however, that the glut of the new condos built when people were moving here in record numbers still have on average a 40 percent to 50 percent vacancy rate.
The big picture masks what’s actually happening in what brokers call a dual market.
“It’s much better in prices below $400, 000,” Jones said. Many of “ the smaller efficient studios and one-bedrooms are sold out today.”
In a recent market analysis in which Jones and Gardner collaborated, they write: “Unfortunately, the high costs of land and concrete construction (as well as aggressive parking requirements) will limit the number of competitive units under $350,000. Prepare for smaller and smaller units as developers chase attractive price points.”

URBAN OUTFITTERS - CITY PROJECTS STAND OUT AMONG THE WINNERS IN THE NATIONAL SALES AND MARKET AWARDS
February 1, 2003

BUILDER MAGAZINE
By Carolyn Webber

“It has a young, Soho vibe but attracts buyers of all ages and from all walks of life. “It’s a very diverse group,” says Jones, whose company is based in Seattle. “So it was important that our branding be energetic but not exclusionary.”
“Our number one attribute is the neighborhood, so we decided to capitalize on it,” say Dean. “We put together an educational marketing program that allows prospective buyers to see what the area is really like.”

BIREM HIT AT NAHB AWARDS
February 1, 2003

BUILDING MAGAZINE

“Las Vegas, NV – Builder’s International Real Estate Marketing (bireM) of Vancouver and Cedar Developments of Seattle have won four gold marketing awards from the U.S. National Association of Home Builders for their work on The Vine, a luxury condominium development in Seattle’s Belltown neighborhood.
The 174- suite development won gold awards in four categories: Attached Community of the Year – Urban; Best Urban Sales Office; Best Overall Advertising Campaign; and Marketing Director of the Year for bireM’s Dean Jones. In addition, The Vine won nine silver awards and 12 regional marketing awards.
The awards are for North America, with projects from across the U.S. and Canada competing for honors. A total of 1250 entries were received.”

BIREM
January 30, 2003

DAILY JOURNAL OF COMMERCE

“A Vancouver, B.C., condominium marketing firm's work on Intracorp's The Vine in Seattle's Belltown neighborhood won praise from the National Association of Home Builders. Cliff Bowman's Builders International Real Estate Marketing Corp., which calls itself bireM, says the association gave bireM and Cedar Developments LLC four gold marketing awards, called Nationals. The awards were: Attached Community of the Year-Urban, Best Urban Sales Office, Best Overall Advertising Campaign and Marketing Director of the Year, which went to bireM's Dean Jones. The Vine totals 174 luxury, high-rise condos. bireM and Cedar Developments also received nine silver awards and 12 regional marketing awards for The Vine. Bowman, known as a master of selling sizzle, has cleaned up on the awards in the past few years.”

VANCOUVER BASED CONDO MARKETING FIRM AND SEATTLE DEVELOPER SHARE FOUR TOP 2003 U.S. HOME BULIDING INDUSTRY MARKETING AWARDS OUT OF 1250 ENTRIES FROM ACROSS NORTH AMERICA
January 18, 2003

CNW TELBEC

“At this year’s awards ceremony, bireM’s Dean Jones praised Cedar Developments for being ‘an incredible developer client who really understands the value of marketing. We are proud to have helped develop and orchestrate the “Spirit of Place” sales programs and promotional tools that communicated this very exciting downtown lifestyle investment.”

URBAN ZEN – A BELLTOWN PENTHOUSE MARRIES TECHNOLOGY WITH STREAMLINED DESIGN
October 1, 2002

SEATTLE HOMES & LIFESTYLES
By Mia Nicholson

“It was an empty 1,700-square-foot cube when I bought it,” says Dean, dressed in a suit and white shirt that are still crisp at 4 p.m. “There were no interior walls.”
Envisioning a look he describes as “urban Zen,” Dean consulted with Garret C ord Werner, an interior designer with Ledingham Design Consultants.
“A lot of energy went into the design,” remembers Dean, who shares his home with girlfriend and colleague Stacy Truax. “Often, people will spend 5 percent of their time and their money on design and 95 percent building it. We agreed to spend a little bit more time harmonizing the mechanical, electrical and technological so that nothing would impede the aesthetics.”
The result is a glamorous home that adapts to its inhabitants’ activities at the touch of a button. From a discreet control panel, Dean selects a preprogrammed mode – party, sleep, relaxation, dining, media- that instantly adjusts the lighting, music, heat, blinds and even fireplace to the desired mood. The same kind of adaptability shows in the rooms themselves. The media room just beyond the entry features a plasma screen that doubles as a computer and a television; stylish cabinets along the wall hide office machines and paperwork beneath creamy marble countertops. Every space has a purpose.
“It’s built almost like a yacht. When you have less square footage than the average Bellevue rambler, you have to use every inch to your advantage,” says Dean, who makes a home office out of his media room by plugging in a keyboard.
“We have a morning mode called ‘wake,’” says the homeowner, who likes rising to a warm house, preprogrammed lighting and the early news.
Still, technology has its limits.
Concedes Dean, “It doesn’t really make getting up any easier!”

NEW FIRM TO MARKET CONDOS
February 15, 2002

DAILY JOURNAL OF COMMERCE

“Condo Developer Dean Jones has opened a Seattle office of Vancouver, B.C.-based marketing whiz Cliff Bowman’s Builders International Real Estate Marketing Corp., called bireM for short.
Jones described bireM’s product as a “complete turkey” condo marketing service starting with providing marketing research during conception of a project to high-impact presales.
Jones and his father, Trevor Jones, developed the Concord condominiums in Belltown in the late 1990’s and refurbished the Elektra on First Hill. They permitted a 26-story tower next to the Elektra but sold that last year to another Vancouver developer that has nearly topped-out construction. Bowman had found that no matter how much sizzle he created with his marketing campaigns, sales didn’t happen if people couldn’t close the deals, Jones said. So Bowman teamed with condo salesman Harold Green of Toronto to form bireM, which does the selling.
Jones recently signed up for the planned Vine building, an Intracorp project in Belltown, as bireM’s first Puget Sound-area client.”

TURN AROUND TEAM – CANADIAN REAL ESTATE MARKETING COMPANY BIREM MOVES IN TO MOVE CONDOS
February 15, 2002

PUGET SOUND BUSINESS JOURNAL
By Joel Ozretich

“Builders International Real Estate Marketing Corp., or Birem, of Vancouver, B.C., began marketing the Vine Building – located on Western Avenue between Cedar and Vine streets – this month and plans to start selling units in earnest in late April or early May, when the six-story south tower is set to open. The 12-story north tower is expected to be completed in September.
The 174-unit project has been under construction since January 2001 and presold 93 units before the project was taken off the market in October. Birem was brought in as a turnaround team to reposition the Vine in a slow sales market.
Birem marketing professionals completed market research and developed a new marketing campaign for the building. Birem co-founder Cliff Bowman has considerable experience in the downtown Seattle condominium market, having worked on marketing projects ranging from Arbor Place, Belltown Court and the Concord in Belltown to the Newmark Tower and Waterfront Landings near Pike Place Market.
“Certainly, Seattle has come of age,” in condominium development, said Bowman, who has worked as a marketing consultant in the area since 1994.”

INTERNATIONAL REAL ESTATE MARKETING FIRM BULLISH ON SEATTLE; BIREM TO OPEN SEATTLE OFFICES IN BELLTOWN
February 14, 2002

BUSINESS WIRE

“Bowman has recruited condo-savvy Dean Jones to manage bireM’s new Seattle office. Jones previously retained Cliff Bowman to market the Concord development in Belltown, which was named “Attached Community of the Year” in 2000 by the National Association of Homebuilders.
Jones said, “It only took one deal with a guru like Cliff to realize this is where all the fun is.”
As former vice president and director of Marketing for T. Jones, Inc. Jones developed for sale over 500 condominiums in downtown Seattle since 1995.”

DEVLOPMENT FIRM INVESTS ANOTHER $10 MILLION IN ONE EMBARCADERO, GIVING CONDO UNITS 'LEGS'
April 27, 2001

THE SAN FRANCISCO BUSINESS TIMES
By Amanda Bishop

“Jones said that the change in strategy was not due to slow sales, and added that the owner had no regrets about selling the units during the last year’s hot condo market. He adds that 52 units were held off the market until March of this year because they were being leased by tenants who moved in under previous ownership.
Jones called the project “successful,” but said “it would be irresponsible not to notice the market is changing, and the perception of the buying public will significantly improve with this product offering.”
These days people seem less eager to buy without “added value,” he said. “The project always had location,” he said. “Now it has legs.”

THE 'ACADEMY AWARDS' OF THE HOME BUILDING INDUSTRY NAMES SAN FRANCISCO PROJECT ATTACHED COMMUNITY OF THE YEAR
March 7, 2001

BUSINESS WIRE

“BireM also walked away with four additional gold, seven silver, and five regional (Arizona/California) awards in categories ranging from logo and website design, radio and print ads, to brochure and special promotions.
“We’re thrilled to be named the Attached Community of the Year,” said Dean Jones of BireM. “We knew going into the project that the building had magic. Between the building’s design and location, we had a lot of material from which to create an award-winning marketing campaign.”

WIRED AND WAITING – SOUTH BEACH MARKET SIZZLES; STATE-OF-THE-ART CONDOS COME WITH A GIANT PRICE TAGS
September 24, 2000

THE SAN FRANCISCO EXAMINER
By Richard Paoli

“Eikon is pouring $15 million into upgrades for the building, said Dean Jones for Bowman International Real Estate Marketing, Vancouver, British Columbia. “The biggest thing we’re doing here is a structural wiring system which comes with a smart box” that provides residents with access to an electronic web of services and communications.
“If they come home and want to order dinner, as an example,” said Jones, “they can use the intranet and order their meals from Paragon,” a restaurant in the northwest corner of the building that has a Eurocentric menu.”

NAHB GIVES CONCORD THE GOLD
February 4, 2000

DAILY JOURNAL OF COMMERCE

“The Concord Condominiums continued its winning ways, racking up a number of awards from the National Association of Home Builders, including Best Attached Community, at the NAHB’s convention last month.
The project developed by T. Jones Inc., received four gold awards recognizing its signage, floor plan, and a fundraiser held by the developer which netted $250,000 for the proposed waterfront sculpture park. Silver awards were given for its website logo, direct mail effort, and project awards marketing director Dean Jones.
Last year, the Concord won a number of MAME awards for its sales efforts. All 203 units in the Concord are sold and most are occupied, except for a few penthouses which are being customized. Dean Jones said he plans to start construction in the spring on T. Jones Inc.’s next project, a 26-story residential tower just east of the convention center on Pike street, near the company’s Elektra condominiums.
The new project, designed by Driscoll Architects, will exceed the Concord in high-tech features, Jones said, but he declined to elaborate. “We’re not just banging out buildings. We’re a recreational developer,” he said. “We build them when it feels good. We do one at a time and put in as many amenities and as much added value as possible.” No contractor has been selected for the new project.”

DEVELOPERS TRYING TO 'FUTURE PROOF' HOUSING
January 10, 2000

DAILY JOURNAL OF COMMERCE
By Sam Bennett

“At the recently opened Concord, an upscale complex in Belltown, high-tech features abound. Dean Jones, vice president of T. Jones, which developed the twin-tower Concord, said high-speed internet capability is a must for many residents.
“We analyzed the market and realized that a lot of one- and two- bedrooms were bring used as home offices,” he said. “I just don’t think any condo or apartment should be without high-speed Internet activity.”
The Concord also offers an Intranet system that allows residents to electronically communicate with the concierge and maintenance staff, as a “smart box distribution panel,” allowing residents to link several computers within a unit. The Concord’s business center offers a scanner and video-conferencing.
“There are two types of communities – wired and non-wired,” Jones said, noting that the Concord is a finalist in the National Homebuilders Associations Community of the Year category.
Jones said high-tech buildings are no fad. “Everything in the future looks to hang off technology,” he said. “It’s a staple. It will become like having hot and cold water in the future.”

OPTION ENVY: HOW DO YOU COPE WITH WATCHING ALL YOUR FRIENDS GET RICH?
December 15, 1999

THE SEATTLE WEEKLY
By Soyon Im

“Dean Jones, director of marketing for the Concord, a new 230-unit residential condominium located on First Avenue in Belltown, is well aware of the growing number of young and rich people in Seattle. He tells me of a 22-year-old who bought a $700,000 house- and paid cash. Sounds like urban lore, but Jones insists, “There are stories like that all over this city. These ‘kids’ were once in a grunge scene and now they’re driving around in very expensive cars.”
Many of the Concord’s units look to have been designed for the single person. Narrow studios, at 480 square feet, seem barely bigger than my boss’s office. Nonetheless, they cost $175,000. A one- bedroom unit is 535 square feet and costs $215,000.
Jones estimates that half of the Concord’s new owners are directly involved in the high tech industry. Perhaps they’re attracted to the Concord because it’s the first building in Seattle to have a functioning Intranet system. What this means is that every unit in the building can contact every other one by e-mail. You can also click on to the building’s web site and order such services as dry cleaning and pizza delivery, or reserve the building’s conference room or barbeque area. “It’s like having a cyber-concierge, in addition to a live one,” Jones says. He adds that even those who aren’t all that computer savvy – which he estimates to be around 20-precent of the Concord’s buyers – believe that the building’s Intranet system will add to the property’s market value at resale.
Like so many others these days, Jones speaks of his high-tech clients the way those enamored with celebrity do of Hollywood stars. And why not? They’re young, they’re rich, and they’re driving up the city’s real estate market.”

BIG DREAMS AND LITTLE SPACES
November 30, 1999

THE SEATTLE POST-INTELLIGENCER
By Susan Phinney

“Creating a home in a studio apartment shaped like a shoebox and sized like a single-car garage is a challenge.
When Seattle Design Center decided to stage a mini “Street of Dreams” in the under-construction Concord condominiums at 2929 First Ave, a 449-sqaure foot apartment was one of three units chosen to showcase.”

BELLTOWN'S HIGH TECH NEWCOMER
June 18, 1999

DAILY JOURNAL OF COMMERCE

“Workers are nearing completion on the Concord Condominiums, on First Avenue between Eagle and Broad streets. The 203-unit, 13-story twin tower development is scheduled for completion in August and will feature the latest in high tech features. All but 10 of the units have been sold for the development, which was designed by Driscoll Architects and developed jointly by T. Jones and HAL Real Estate Investments.”

HIGH TECH OR HIGH TOUCH
May 1, 1999

BIG BUILDER MAGAZINE
By Blake Evans

“Consumers are increasingly sophisticated,” says Dean Jones, the developer and president of T. Jones. “You have to hit them at every level, but its still show and tell.” Jones’ entrée into the technologically attuned marketplace of Seattle, called The Concord, is a two-tower, luxury mid-rise for PC-sensitive residents. Of course Jones’s sales department is trained on the latest equipment and on selling its benefits.
“This is the technology capital of the States, if not the world,” he says. “It would be foolish not to go to the next level in marketing and positioning.”
“We made sure we hired the best consultants possible, to offer the buyers something they could not find anywhere else,” Jones says.
Aside from wiring, the tower has a James Bond-like security system. “Our charge for the latest and best in technology was not limited to cables,” Jones offers.
“Security is an issue in any urban environment,” Jones states. “But with educated buyers who are also heavy (technology) users, you can’t just offer a key. They are used to more than that at work.”

THE CONCORD IS SHRINKING
February 5, 1999

DAILY JOURNAL OF COMMERCE

“The total has gone from the original 223 units to 203 by combining units to make larger condominiums, says Dean Jones of T. Jones Inc., the developer. “We underestimated the high-end, larger square-foot market in Seattle,” says Jones. The biggest issue among potential buyers, Jones adds, is having to sacrifice too much space in the move from single-family homes to condominiums. At the Concord, on First Avenue between Eagle and Broad Street, more two-bedroom and two-bedroom-plus-den units are being created.”

CAFE COOL
February 1, 1999

BUILDER MAGAZINE

“The office is designed to appeal to professional buyers who work for locally based companies like Microsoft, Boeing, and Nintendo. In the reception area, jazzy black-tiled floors, green walls and maple cabinetry. And the main sales center features three oversized computers equipped with programs that let buyers cyber-test different finishes and upgrades. “Every unit at The Concord is wired to allow residents to work from home if they want to,” says consultant Cliff Bowman, who designed the sales office along with Robertson Pick Advertising of Vancouver, B.C., Canada. “The sales center absolutely had to reflect that advantage.” The finishing touch: an espresso bar where customers are served by a true Seattle barista or a member of The Concord’s sales staff.”

December 1, 1998

PRIMEDIA BUSINESS MAGAZINE & MEDIA

“The 224-suite twin tower development is 79% presold for $40 million and construction is under way for mid 1999 occupancy,” said Dean Jones, vice president of T. Jones Inc., the Concord’s developer. “The high-techdesign features of the development and its unique marketing tools really accelerated out sales.”
Vancouver, Canada-based Cliff Bowman & Associated Ltd. (CBA) International project marketing directors developed a variety of marketing presentations that use computer technology to create a potential buyer’s vision of what the building or suite will look like before its completion.
Designer Cliff Bowman says the program makes it possible for people to complete 360-degree tours of a city, as well as conduct walk-through interactive ”

CB FORECAST WILL FEATURE SAM ZELL
October 23, 1998

DAILY JOURNAL OF COMMERCE
By Marc Stiles

“More office space in the Belltown and waterfront neighborhoods means more housing will be needed nearby. Developer T. Jones Inc. is laying the groundwork to fill that need beyond what the Canadian firm already has on the table. There is the 224- unit Concord Condominiums under construction in Belltown and the renovated Elektra, a 16-story, 200- unit First Hill condo conversion. East of the Elektra is the firm’s next project: Terry Avenue Condominiums, a 160-unit development that could reach 240 feet.
“We’ve got a couple pending projects,” said marketer director Dean Jones. It’s premature to discuss them specifically but, Jones said, “Everything we are looking at is in downtown.”
The company is applying to Seattle what it learned in Vancouver: “The only reason you go up is because you can’t go out.”

VILLAS WINS 5 MAMES
October 19, 1998

DAILY JOURNAL OF COMMERCE

“Concord Condominiums – a 224-unit, 13-stotry twin tower joint development by T. Jones and HAL Real Estate Investments in Seattle’s trendy Belltown neighborhood won four gold awards.
Marketing directors are Cliff Bowman or Cliff Bowman and Associates, Leslie Williams of William’s Marketing, and Dean Jones of T. Jones.
Another T. Jones development, the Elektra, tied Wildhorse for Best Affordable Community. Dean Jones and Williams Marketing are directing marketing of the Elektra.”

CAREFREE LIVING IN DOWNTOWN SEATTLE
August 1, 1998

WASHINGTON CEO
By Leslie Holdcraft

“While experts like Leslie Williams will tell you a condo is not considered a better investment than a house, many condo dwellers are former renters who have discovered they’d rather own their apartment-type condos than continue to pay for their landlord’s vacations, says developer Dean Jones with T. Jones Inc.”

PEOPLE AND COMPANIES – THE CONCORD
May 29, 1998

DAILY JOURNAL OF COMMERCE

“This Saturday units in the North Tower of The Concord condominiums will go on sale. Condos in the First Avenue complex’s 110-unit South Tower were 80 percent pre-sold during the first month they were on the market. The property is being billed as the “Ultimate Urban Cocoon,” with multi-media wall outlets in every unit. Virtual tours of the 223-unit, twin-tower condo were developed by HyperMedia. T. Jones Inc. is the developer. The firm also handled the renovation of the Elektra.”

DEVELOPING DOWNTOWN
May 22, 1998

PUGET SOUND BUSINESS JOURNAL
By Joe Nabberfeld

“Canadians aren’t as mobile as Americans, by any means. It’s a big difference,” said Trevor Jones, another Vancouver residential developer, whose company, T. Jones Inc., has begun construction on a two-tower 223-condo complex in Belltown called the Concord.
T. Jones Inc., which has joined a wave of Canadian developers in Seattle in the late 1970s, also recently converted the Elektra apartment high-rise next to the Washington State Convention and Trade Center into condos and plants to build another project next fall.
The difference in mobility is most obvious in Vancouver’s conscious choice made almost 30 years ago to not have freeways into the city. None. That deliberately encouraged people to live close to where they work, directly encouraging higher density downtown living.”

DEVELOPERS WORRY ABOUT TRAFFIC, LACK OF PARKS
May 22, 1998

PUGET SOUND BUSINESS JOURNAL

“Vancouver residential developer Trevor Jones, whose company, T. Jones Inc., has a major Belltown condominium project under construction: “I think the density is a big issue. You can’t have people driving in from Issaquah. That European way of live-above-work has got to happen.”
Also, “We’ve respected our waterfront more than Seattle, definitely, by making it more available to more than private developers. What they’ve done with the Seattle waterfront, that’s criminal.”
“The lack of parks (in Seattle), boy, they need to do something about that,” Jones said. “Land is still cheap. They should make incentives for developers to create park space with their projects.”

CONDO RAZZLE-DAZZLE
May 8, 1998

PUGET SOUND BUSINESS JOURNAL

“Vancouver based developer T. Jones Inc. is trying a dose of condo marketing, Canadian style, to push it’s high-tech Concord project, now under construction in Belltown.
Last week T. Jones threw the razzle-dazzle into high gear at a swank “sales center” near the 223-unit project.
Dean Jones, who’s heading up the project here for T. Jones Inc., has said the splashy center is part of the drive to “convince people it’s a higher quality project.” The pitch, also well-tested in Vancouver, is that buying a Belltown condo is buying a lifestyle, not just a domicile.
So far, it seems to be working.
T. Jones, which is building the Concord with HAL Real Estate Investments Inc., claims to have pre-sold about 180 of the units in the first week.
After the Concord is built and sold, Jones said, the sales center will be dismantled and it’s equipment moved to the next T. Jones project, expected to be a 24-story, 180-condo project behind the Elektra on First Hill.”

CONDOMINIUM UNITS SELLING FAST
May 5, 1998

DAILY JOURNAL OF COMMERCE

“The first tower in the Concord condominium development in Seattle’s Belltown area was more than 50 percent pre-sold during this past grand opening weekend, reports developer T. Jones Inc.
Those pre-sales represent more than $20 million worth of condominium real estate – all purchased one year before the scheduled completion of construction, said Dean Jones, in charge of marketing for the 13-story, twin tower, 223- unit project at 2929 First Avenue.
As of late yesterday, only 37 units remained unsold in the 110- unit south tower. Jones said the successful sales effort “is forcing us to open up sales in the north tower sooner than we thought, perhaps in the next week or two.”
The highest price accepted for a regular unit over the weekend was $650,000. That unit, in the tower’s southwest corner, has 1,400 square feet and includes two bedrooms and two baths.
Negotiations for the four top-floor penthouse units are continuing, said Jones. One potential buyer has proposed combining all four units until one, creating 7,000 square feet of living space.”

PAUL ALLEN LEADS THE WAY IN ART FOR STADIUM
May 4, 1998

DOWNTOWN SOURCE
By Sam Bennett

“This is the most sophisticated marketing center on the West Coast,” says Dean Jones, vice president of marketing for developer T. Jones Inc. “This is going to be the only way to buy real estate in the future.
In addition to viewing the units, buyers can take virtual walking tours of the lobby, the neighborhood and Seattle’s major sites.
The towers, called The Concord, are being billed as “technologically superior” to anything in the Northwest. “In the future,” Jones says, “there will be two types of buildings: those that are wired and those that are not.”
The Concord will have a wiring infrastructure supporting “ultra high-speed Internet access and multi-media wall outlets,” according to Jones. The high-tech units will make it possible for residents to do their business, including video conference calls, from the comfort of their home.
“A lot of Microsoft and high-tech people have always had to drive to work,” says Jones. “We have some of the worst traffic in North America. Because of the Internet and high-tech options they will be able to work from home.”

A TOUR OF THIS NEW CONDO JUST A MOUSE CLICK AWAY
April 29, 1998

DAILY JOURNAL OF COMMERCE
By Jerry Craig

“Potential buyers will even have the ability to decorate each room on the computer screen by choosing from a variety of materials and amenities,” according to Dean Jones, vice president of marketing for developer T. Jones Inc.
Jones says the sales center cost over $1 million with most of it spent on installing computer infrastructure and network. Three months were spent in production.
“We went all out,” said Jones.
T. Jones Inc. develops mostly multi-family projects from Seattle to Vancouver, B.C. participating in the Concord is HAL Real Estate Investments Inc., of Seattle.”

CONCORD CONDOS
March 1, 1998

THE DENNY REGRADE'S BELLTOWN NEWS AND POLICE REPORT

“The sales office will open in April for the twin tower project already under construction at 2929 First Avenue at Clay Street.
The project consist of two 13 story towers with 223 condominium units ranging in size from 485 to 3,000 square feet, and in price from $130,000 to $1.3 million dollars. Parking is provided for 235 cars. The building will be concrete construction.
Other features of the $50 million dollar project include concierge service, a mini-theater, lounge, wet bar, fully equipped business center, conference facilities, fitness center, spa, guest suite, and exterior courtyard. The project is also the first of its kind in the Northwest by providing a wiring infrastructure “supporting ultra highspeed internet access and ‘multi-media’ wall outlets.”

LUXURY CONDOMINIUMS UNDER WAY IN BELLTOWN
February 13, 1998

DAILY JOURNAL OF COMMERCE
By Jerry Craig

“Developing the Concord is a joint venture of T. Jones Inc., of Seattle and Vancouver, B.C., and HAL Real Estate Investments Inc., a Seattle-based real estate company.
There will be 223 residential units, 9,000 square feet of retail space and an upscale restaurant, yet to be announced, in a concrete and glass structure. An underground secured garage will have 235 spaces.
T. Jones Inc., has developed a number of milt-family projects from Seattle to Vancouver, B.C., including the recently renovated Electra, a 200-unit condominium conversion in downtown Seattle near Interstate 5. The company also has renovated several apartments in the Capitol Hill neighborhood of Seattle.”

INTRACORP, TRF LOOK AT GROCERY IN REGRADE
February 13, 1998

DAILY JOURNAL OF COMMERCE
By Jerry Craig

“Other residential projects nearby include: The Concord (formerly Pacific Heights), a 220-unit luxury condominium development consisting of two 14-story towers and base structure at 2900 First Avenue, proposed by T. Jones Group.
The Concord is a modular-deigned building, so residences can be customized and enlarged by joining suites together.
When the sales office opens April, visitors will embark on interactive, virtual reality tours of the building, browse its units and take in the views.
Buyers nationwide will be able to virtually tour The Concord by visiting its soon-to-be-announced web-site.
First occupancy is scheduled for May 1999.
T. Jones Inc. has developed a number of multi-family projects from Seattle to Vancouver, B.C. including the recently renovated Electra, a 200-unit condominium conversion in downtown Seattle near Interstate 5. The company also has renovated several apartments in the Capitol Hill neighborhood of Seattle.”

HIGH-TECH, HIGH-RISE
February 13, 1998

PUGET SOUND BUSINESS JOURNAL

“The latest condo tower going up in Seattle’s Belltown neighborhood promises to be packed with the latest technology.
Developers claim The Concord, a 13-stoty set of twin towers; will be “the ultimate urban cocoon” thanks to wiring capable of supporting ultra-high-speed Internet access, as well “multimedia” wall outlets throughout each suite for easy interconnections of cable TV, stereos and the like.
Moreover, they say, “The building will be the first of its kind to be pre-sold though interactive, virtual reality tours of the suites.”
The $50 million project is being built by T. Jones Inc. and HAL Real Estate Investments Inc. Occupancy isn’t expected until May 1999, but the virtual tours should begin this April.”

CONSTRUCTION BEGINS ON TECHNOLOGICALLY SUPERIOR CONDOMINIUMS OFFERING FIRST 'WIRED' RESIDENCE IN PACIFIC NORTHWEST
February 13, 1998

BUSINESS WIRE

“In a joint venture, T. Jones Inc., a Washington development company, and HAL Real Estate Investments Inc., a Seattle-based real estate company, have begun construction of a luxury, high-rise, 13-story twin tower condominium development called The Concord in the Belltown area, just north of downtown Seattle.
“Our extensive research strongly suggested a market demand for a high-quality, high-tech and high-rise suites. The Concord is our answer to those looking fro the ultimate cocoon,” said Jones, vice president of marketing for T. Jones Inc.
Jones further explained that architecturally, The Concord’s exterior will be build entirely of concrete and glass to deter water penetration, a perpetual problem in the Pacific Northwest. Other Concord features include a fitness center, spa, guest suite and exterior courtyard with sculptured gardens. Most suites will also include private decks, gas fireplaces, and appliances, and several other interior design and high-tech options traditionally only found in high-end, single-family homes.
T. Jones Inc. is a group of real estate investors and developers of multi-family housing projects from Seattle to Vancouver, B.C. In Seattle, the group was responsible for the $8 million renovation of The Elektra, a 200 unit condominium conversion in downtown Seattle. T. Jones Inc. has also renovated and repositioned several heritage-style buildings in the Capitol Hill area.”

BELLTOWN TOWERS DUE IN 1999
February 6, 1998

PUGET SOUND BUSINESS JOURNAL
By Joe Nabberfeld

“The Vancouver, B.C., development company Proforma Investments/T. Jones Inc., in a partnership with HAL Real Estate Investments, expect construction of the $50 million project to finish in 1999’s second quarter, said Proforma principal Dean Jones.
“It’s a big hole now,” said Jones, son of company founder Trevor Jones.
Trevor Jones was a high school math and woodworking teacher in Vancouver before he shifted to building houses. His development company built about 350 luxury houses in Vancouver’s West Side.
He bought some Seattle apartment buildings 10 years ago, Dean Jones said.
Two years ago, the company bought the 200-unit Elektra apartment tower nest to downtown Seattle, which the company in September converted into condominiums.”

CANADIANS DEVELOP A PRESENCE
January 30, 1998

THE SEATTLE POST-INTELLIGENCER
By Bill Virgin

“Seattle,” said Dean Jones, principal with T. Jones Inc., “is showing a lot of the same indicators Vancouver showed 10 years ago; it has the same components of Vancouver, and Vancouver was a very successful market.”

DEVELOPERS TRYING TO BRING CITY LIFE BACK TO SEATTLE
November 1, 1997

DAILY JOURNAL OF COMMERCE
By Jerry Craig

“Could Seattle become another Vancouver, B.C., with it’s distinctive in-city lifestyle?
Trevor Jones, who has developed housing in both cities, and his son Dean seem to think so.
The Jones’ company, T. Jones Inc., has plans to build hundreds of condominium units close to downtown- housing that is affordable to a wide range of income levels.
Their first big residential project here is a rehab of the 16-story, 200-unit, Elektra, a 1950’s era apartment building of sturdy concrete construction located just east of the State Convention Center at 1400 Hubbell Place.
A 24-story condominium tower is proposed just east of the Elektra which, according to the younger Jones, “will provide affordable housing in a concrete high-rise.”
The Elektra, originally called the Town House apartments when build in two phases in the 1950’s, was once considered an upscale address, says Trevor Jones. But the building had fallen into despair when the Jones and another inventor bought it several years ago.
The original plan was to rehabilitate The Elektra for rental housing but, as Dean Jones explains it, “We detected a shift in the market and decided on a condo conversion instead.”
At first the Elektra was marketed to first-time buyers because of its affordability and the lure of a downtown lifestyle, says Jones. Emphasis was placed on rapidly rising rents in the area and how much sense it makes to invest in housing and stabilize living expenses in the years ahead.”
“People,” says Dean Jones ‘are tired of the responsibilities of home ownership and long commutes into the city.” He compares Seattle to Vancouver, B.C. then years ago and points to a number of similarities such as expanding economies, growing traffic congestion and more attractions downtown such as retail and entertainment centers, restaurants and cultural activities.”

BELLTOWN DEVELOPMENT IS REVIVED
July 24, 1997

DAILY JOURNAL OF COMMERCE
By Jerry Craig

“T. Jones Enterprises Inc., of Vancouver, B.C., this week put down a non-refundable deposit to purchase property on the west side of First Avenue, between Broad and Eagle Streets, and will develop a 246-unit luxury condominium project in two 14-story towers connected by a five-story base structure.
Instead of rentals, Jones will offer “affordable luxury” condos selling for an average price of $225,000. Most of the units will be one-bedroom, one-bedroom with a den, and two-bedroom.
This is not Jones; first involvement in a Seattle residential project. His company was involved in converting the 200-unit Elektra Apartments, on Hubbell Place next to the Washington State Convention Center, into condominiums.”

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